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Vol 17, No 3 (2024): DESEMBER Pengaruh celebrity endorsement dan electronic word of mouth (E-WOM) terhadap minat beli pada Produk Avoskin dimediasi oleh citra merek Abstract  PDF
Alfi Khoirunisa, Edy Purwo Saputro
 
Vol 16, No 3 (2023): DESEMBER Pengaruh e-service quality dan persepsi risiko terhadap keputusan pembelian yang dimediasi oleh minat beli (Studi pada pengguna Shopee di Kota Semarang) Abstract  PDF
Devi Cahyaning Putri, Andhy Tri Adriyanto
 
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