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Vol 16, No 1 (2023): APRIL Pengaruh harga, promosi, dan kualitas pelayanan terhadap kepuasan konsumen pada produk jasa wedding organizer Abstract  PDF
Citra Rizkiana, Sinta Mayasari Bekti, Edy Suryawardana, Irma Satya Indriyanti
 
Vol 16, No 2 (2023): AGUSTUS Analisis pengaruh bauran pemasaran 4p (product, price, promotion, and place) terhadap keputusan pembelian pada usaha mikro kecil menengah (umkm) Abstract  PDF
Murni Sofiah, Sri Ramadhani, Nur Ahmadi Bi Rahmani
 
Vol 14, No 2 (2021): AGUSTUS PERAN KONSUMSI HEDONIS DAN EMOSI POSITIF BELANJA DALAM MENINGKATKAN PEMBELIAN IMPULSIF Abstract  PDF
Irfan Saputra, D.C Kuswardani, Endang Rusdianti
 
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