All article in this publication were authored or co-authored by 21 authors from 9 university and 1 country.
Meningkatkan Brand Awareness Kosmetik melalui Brand Ambassador, Tagline, E-WOM, dan Social Media Marketing
424 504
Dhea Shellyna Aulia, Gilang Puspita Rini
1-23
Pengaruh Kemudahan Akses, Literasi Keuangan, dan Self Control Terhadap Intensitas Penggunaan Layanan Pay Later/ BNPL
1196 931
Alina Firoyani Gading Putri, Miswanto Miswanto, Yuli Budiati
24-45
Beyond the Halal Label: Halalan-Tayyiban Perceptions Among Health-Conscious Muslim Women
204 216
Rika Mulia, Tasya Nabila, Harmani Harmani
46-59
Pengaruh Intellectual Capital terhadap Kinerja Keuangan dengan Competitive Advantage sebagai Variabel Intervening
345 282
Muhammad Fakhrudin Iqbaal Abada, Kesi Widjajanti , Dian Indudewi
60-82
Financial Risk Literacy as Predictor of Preventive Behavior Toward Illegal Online Lending Among Students
219 179
Yahya Agung Kuntadi, Roberto Akyuwen
83-95
Analisis Multivariat Pengaruh Persepsi Risiko, Kepercayaan Konsumen, dan Motivasi Hedonis terhadap Intensitas dan Nilai Transaksi Belanja Online Konsumen
262 231
Bangkit Yulianto, Luthfi Syahrial Akbar, Aldi Rizki, Osep Hijuzaman
96-109
Restorative Servicescape sebagai Sumber Daya Strategis VRIN dan Kontribusinya Terhadap Keunggulan Kompetitif serta Kinerja Perusahaan dalam Sport Entertainment Hub
229 154
Kafilia Shinfi, Firman Hawari, Susy Budi Astuti, Thomas Ari Kristianto
110-123
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