Beyond the Halal Label: Halalan-Tayyiban Perceptions Among Health-Conscious Muslim Women

Abstract

The concept of halalan tayyiban in Islam emphasizes not only the permissibility of food (halal), but also its quality, safety, and wholesomeness (tayyib). In practice, however, Muslim consumers often rely mainly on the halal label when choosing food. The increasing availability of UPF, GMO, and products containing artificial additives raises concerns about the health implications. This situation has encouraged the growth of healthy lifestyle movements, especially among Muslim women as primary decision-makers in household food consumption. This study aims to explore the perceptions of Muslim women who adopt a healthy lifestyle toward halal-labelled foods in relation to the concept of halalan tayyiban. A qualitative descriptive method was used by collecting data through open-ended online questionnaires from 30 Muslim women. The data were analysed thematically. The findings show that the halal label is viewed as a basic requirement but not a guarantee of tayyib. Participants also consider BPOM registration, ingredients, nutritional information, and labels such as organic and non-GMO. They tend to focus more on production processes and ingredient origins in relation to health. These results imply the need for stronger transparency in halal certification and increased ethical consumption awareness.