Vol. 16 No. 1 (2024): January-April

Articles

• Hallyu Stars in the Philippines: Effects of Brand and Endorser’s Credibility on Filipino Purchase Intention

  Eunizer Aldrich A. Rono, Jean Paolo Lacap, Jeren B. Quipia, Albert John C. Paral, Mary Devine L. Sablas, Nicanor Jayson M. Coro

  1-21

  10.26623/themessenger.v16i1.4475

  • PDF  Views: 2014 times |  Download : 388 times

• Down the Rabbit Hole: Interrogating Content Regulation of YouTube Kids Indonesia

  Hanna Nurhaqiqi

  22-34

  10.26623/themessenger.v16i1.8944

  • PDF  Views: 946 times |  Download : 194 times

• Communicating The Cultural Values by Vloggers in Disruption Era

  Bhernadetta Pravita Wahyuningtyas, Wajid Zulqarnain

  35-46

  10.26623/themessenger.v16i1.6302

  • PDF  Views: 989 times |  Download : 139 times

• Does Social Media Usage Reduce the Level of Religiosity?

  Juni Alfiah Chusjairi, Rini Sudarmanti

  47-61

  10.26623/themessenger.v16i1.8915

  • PDF  Views: 832 times |  Download : 308 times

• Social Network Analysis of Fan Activism in #BintangEmonBestBoy

  Cendera Rizky Anugrah Bangun, Angga Ariestya

  62-81

  10.26623/themessenger.v16i1.6940

  • PDF  Views: 1117 times |  Download : 400 times