Vol. 16 No. 1 (2024): January-April

Articles

• Hallyu Stars in the Philippines: Effects of Brand and Endorser’s Credibility on Filipino Purchase Intention

  Eunizer Aldrich A. Rono, Jean Paolo Lacap, Jeren B. Quipia, Albert John C. Paral, Mary Devine L. Sablas, Nicanor Jayson M. Coro

  1-21

  10.26623/themessenger.v16i1.4475

  • PDF  Views: 426 times |  Download : 29 times

• Down the Rabbit Hole: Interrogating Content Regulation of YouTube Kids Indonesia

  Hanna Nurhaqiqi

  22-34

  10.26623/themessenger.v16i1.8944

  • PDF  Views: 165 times |  Download : 2 times

• Communicating The Cultural Values by Vloggers in Disruption Era

  Bhernadetta Pravita Wahyuningtyas, Wajid Zulqarnain

  35-46

  10.26623/themessenger.v16i1.6302

  • PDF  Views: 188 times |  Download : 11 times

• Does Social Media Usage Reduce the Level of Religiosity?

  Juni Alfiah Chusjairi, Rini Sudarmanti

  47-61

  10.26623/themessenger.v16i1.8915

  • PDF  Views: 175 times |  Download : 9 times

• Social Network Analysis of Fan Activism in #BintangEmonBestBoy

  Cendera Rizky Anugrah Bangun, Angga Ariestya

  62-81

  10.26623/themessenger.v16i1.6940

  • PDF  Views: 185 times |  Download : 10 times