Vol. 16 No. 1 (2024): January-April

All articles in this issue (5 articles) were authored/co-authored by 13 authors from regional Asia and Europe that consists of 4 countries (Indonesia, Philippines, Pakistan, and Czech Republic)

DOI: https://doi.org/10.26623/themessenger.v16i1

Published: 2024-12-30

Articles

Hallyu Stars in the Philippines: Effects of Brand and Endorser’s Credibility on Filipino Purchase Intention

Eunizer Aldrich A. Rono, Jean Paolo Lacap, Jeren B. Quipia, Albert John C. Paral, Mary Devine L. Sablas, Nicanor Jayson M. Coro

1-21
- PDF
Down the Rabbit Hole: Interrogating Content Regulation of YouTube Kids Indonesia

Hanna Nurhaqiqi

22-34
- PDF
Communicating The Cultural Values by Vloggers in Disruption Era

Bhernadetta Pravita Wahyuningtyas, Wajid Zulqarnain

35-46
- PDF
Does Social Media Usage Reduce the Level of Religiosity?

Juni Alfiah Chusjairi, Rini Sudarmanti

47-61
- PDF
Social Network Analysis of Fan Activism in #BintangEmonBestBoy

Cendera Rizky Anugrah Bangun, Angga Ariestya

62-81
- PDF

Vol. 16 No. 1 (2024): January-April

Articles

Hallyu Stars in the Philippines: Effects of Brand and Endorser’s Credibility on Filipino Purchase Intention

Down the Rabbit Hole: Interrogating Content Regulation of YouTube Kids Indonesia

Communicating The Cultural Values by Vloggers in Disruption Era

Does Social Media Usage Reduce the Level of Religiosity?

Social Network Analysis of Fan Activism in #BintangEmonBestBoy

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Language