Vol. 16 No. 1 (2024): January-April

Articles

• Hallyu Stars in the Philippines: Effects of Brand and Endorser’s Credibility on Filipino Purchase Intention 2209 726

  Endorser’s Credibility, Brand Credibility, Purchase Intention, Attitude, Hallyu

  https://doi.org/10.26623/themessenger.v16i1.4475

  Eunizer Aldrich A. Rono, Jean Paolo Lacap, Jeren B. Quipia, Albert John C. Paral, Mary Devine L. Sablas, Nicanor Jayson M. Coro

  1-21

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• Down the Rabbit Hole: Interrogating Content Regulation of YouTube Kids Indonesia 996 519

  YouTube Kids, Content Regulation, Parental Control

  https://doi.org/10.26623/themessenger.v16i1.8944

  Hanna Nurhaqiqi

  22-34

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• Communicating The Cultural Values by Vloggers in Disruption Era 1043 866

  Communicating, Cultural Values, Vloggers, Disruption Era

  https://doi.org/10.26623/themessenger.v16i1.6302

  Bhernadetta Pravita Wahyuningtyas, Wajid Zulqarnain

  35-46

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• Does Social Media Usage Reduce the Level of Religiosity? 897 621

  Social Media, Religiosity, Muslim, SEM, Ethical Reflection

  https://doi.org/10.26623/themessenger.v16i1.8915

  Juni Alfiah Chusjairi, Rini Sudarmanti

  47-61

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• Social Network Analysis of Fan Activism in #BintangEmonBestBoy 1183 1211

  Fandom, Social Networked Analysis, Bintang Emon, Fan Activism

  https://doi.org/10.26623/themessenger.v16i1.6940

  Cendera Rizky Anugrah Bangun, Angga Ariestya

  62-81

  • PDF