Does Social Media Usage Reduce the Level of Religiosity?
DOI:
https://doi.org/10.26623/themessenger.v16i1.8915Keywords:
Social Media, Religiosity, Muslim, SEM, Ethical ReflectionAbstract
Introduction: This study examined the interplay between social media usage and religiosity among Indonesian Muslims, which is the largest Muslim country in the world. Morevoer where more than 70% of the population are active on social media. The social media platforms included in the study were networking sites such as facebook, to microblogging platforms such as Twitter and Instagram. Video sharing services such as YouTube were also examined. Methods: Data were collected through an online survey, and Structural Equation Modelling with AMOS was employed for analysis. The respondents were millennial graduate students studying communication. Structural Equation Modeling was chosen due to its suitability for multivariate analysis involving latent variables, which are not directly measurable, such as religiosity and social media usage. The dimension used to analyse the relationship with God which includes assessing ones’ religiosity and the second dimension includes, non-obligatory actions which is more to religious acts. Findings: Results of the study indicated a negative association between social media usage and religious devotion, with greater social media engagement correlating to reduced time devoted to religious practices and spiritual connection with Allah. In other words it showed that the more active someone used social media, the lower the religiosity. Originality: This research provided new insights into how digital technologies influenced religious practice in modern era. It affects how people practice, engage with, communicate through social media for spiritual expression, and community building outreach. It also brings concern in ethical reflection, intelligent engagement, and discernment within religious communities.References
Abdillah, N. (2021). Hukum dan etika berinteraksi melalui media sosial menurut islam. FATAWA: Jurnal Pendidikan Agama Islam, 1(2). https://doi.org/10.37812/fatawa.v1i2.275
Abror, A., Patrisia, D., Engriani, Y., Noor, N. M. B. M., Omar, M. W., Hafizh, M. Al, Gaffar, V., & Linda, M. R. (2023). Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors. Cogent Business and Management, 10(3). https://doi.org/10.1080/23311975.2023.2259577
Adawiah, R. (2018). Pengaruh penggunaan media sosial terhadap religiusitas mahasiswa uin antasari. Universitas Islam Negeri Antasari.
Afroe, A., & Mudjiran, M. (2019). Relationship of the religiousity level with the quality of social interaction and implications in the development of implementation programs guidance and counseling services. Jurnal Neo Konseling, 1(4). https://doi.org/10.24036/00154kons2019
Alghamdi, E. A., & Bogari, N. (2019). The impact of social media platforms “instagram” and “snapchat” on the purchasing decision - structural equation modelling approach. International Journal of Online Marketing, 10(1). https://doi.org/10.4018/ijom.2020010105
Almenayes, J. J. (2014). Religiosity and the perceived consequences of social media usage in a Muslim country. Journal of Arts and Humanities, 3(5), 108–117.
Alpen Pradanna, S., & Abdulkarim, A. (2023). The role of social media in strengthening multicultural tolerance among digital citizenship. LEO Jejaring Ilmu, Vol. 3 (2023): The Third International Conference on Innovations in Social Sciences Education and Engineering (ICoISSEE-3).
Amilcar Alvonso. (2023). The influence of religion on technological advancement in europe. International Journal of Science and Society, 5(4). https://doi.org/10.54783/ijsoc.v5i4.815
Armutcu, B., Tan, A., Amponsah, M., Parida, S., & Ramkissoon, H. (2023). Tourist behaviour: The role of digital marketing and social media. Acta Psychologica, 240. https://doi.org/10.1016/j.actpsy.2023.104025
Bedard, S. A. N., & Tolmie, C. R. (2018). Millennials’ green consumption behaviour: Exploring the role of social media. Corporate Social Responsibility and Environmental Management, 25(6). https://doi.org/10.1002/csr.1654
Doerschler, P., & Irving Jackson, P. (2012). Do muslims in germany really fail to integrate? Muslim integration and trust in public institutions. Journal of International Migration and Integration, 13(4). https://doi.org/10.1007/s12134-011-0220-6
Drakulovska Čukalevska, M., & Dragović, A. (2020). The social media and religion – new challenges. Religious Dialogue and Cooperation, 1. https://doi.org/10.47054/rdc201043dch
Emari, H., Vazifehdoust, H., & Nikoomaram, H. (2017). Islam and environmental consciousness: a new scale development. Journal of Religion and Health, 56(2). https://doi.org/10.1007/s10943-016-0319-3
Fardous, J., Du, J. T., Hansen, P., Choo, K. K. R., & Huang, S. (2021). Group trip planning and information seeking behaviours by mobile social media users: A study of tourists in Australia, Bangladesh and China. Journal of Information Science, 47(3). https://doi.org/10.1177/0165551519890515
Grau, S., Kleiser, S., & Bright, L. (2019). Exploring social media addiction among student Millennials. Qualitative Market Research, 22(2), 200–216. https://doi.org/10.1108/QMR-02-2017-0058
Grau, S. L., Susan, K., & Bright, L. F. (2019). Exploring social media addiction among student Millennials. Qualitative Market Research An International Journal, 22(11). https://doi.org/00-00 DOI:10.1108/QMR-02-2017-0058
Hamid, R. ., Abror, A., Anwar, S. ., & Hartati, A. (2022). The role of social media in the political involvement of millennials. Spanish Journal of Marketing, 26(1). https://doi.org/https://doi.org/10.1108/SJME-08-2021-0151
Hartono, H. S. (2018). Virtually (im)moral: pious indonesian muslim women’s use of facebook. Asian Studies Review, 42(3), 1–14.
Harun, A. F., Ruslan, N., Wan Adnan, W. A., Suliman, S. I., Ismail, J., & Baharin, H. (2020). Digitizing food experience: Food taste perception on digital image and true form using hashtags. Bulletin of Electrical Engineering and Informatics, 9(5). https://doi.org/10.11591/eei.v9i5.2252
Hesapci Sanaktekin, O., Aslanbay, Y., & Gorgulu, V. (2013). The effects of religiosity on internet consumption: a study on a muslim country. Information Communication and Society, 16(10), 1553–1573. https://doi.org/10.1080/1369118X.2012.722663
Iqbal Khan, S., & Ahmad, B. (2022). Tweet so good that they can’t ignore you! Suggesting posting strategies to micro-celebrities for online engagement. Online Information Review, 46(2). https://doi.org/10.1108/OIR-08-2020-0334
Kansong, U., Sunarwinadi, I. R., & Triputra, P. (2022). Religious populism in mainstream media between indonesia and india. Jurnal The Messenger, 14(1). https://doi.org/10.26623/themessenger.v14i1.4193
Mei, H. G. Y. (2023). Examining the intersection of cultural identities: the malaysian chinese experience. Junctures, 2023(23). https://doi.org/10.34074/junc.23004
Missier, C. A. (2022). Fundamentalism and the search for meaning in digital media among Gen y and Gen Z. Journal for Deradicalization, 33.
Nasution, H., Faza, A. M. D., & Siregar, A. A. (2021). Pengaruh medsos terhadap religiusitas mahasiswa. Studia Sosia Religia, 4(1), 42–51.
Nugrahani, R., Triyanto, Ibnan Syarif, M., & Rohendi Rohidi, T. (2020). Education through art in virtual community: strengthening religious values through illustration artworks. Humanities & Social Sciences Reviews, 8(2). https://doi.org/10.18510/hssr.2020.82e05
Oksa, R., Saari, T., Kaakinen, M., &, & Oksanen, A. (2021). The motivations for and well-being implications of social media use at work among millennials and members of former generations. , 18(2). International Journal of Environmental Research and Public Health, 18(2). https://doi.org/https://doi.org/10.3390/ijerph18020803
Petrescu, M., Dobre, C., & Milovan-Ciuta, A. M. (2018). Social bonds and millennial consumers’ activity in social networks. International Journal of Internet Marketing and Advertising, 12(3). https://doi.org/10.1504/IJIMA.2018.093411
Puandina, A. B., & Aryani, S. A. (2023). Konseling lintas agama dan budaya dalam fenomena hijrah dan perilaku beragama milenial di media sosial (Kajian pada fenomena pamer kebaikan di media sosial). Jurnal Mahasiswa BK An-Nur : Berbeda, Bermakna, Mulia, 9(2). https://doi.org/10.31602/jmbkan.v9i2.10507
Riptiono, S., Susanti, D. N., Rhamdhani, I. M., Anggraeni, A. I., & Prasetyo, A. (2021). Parsing religiosity and intention to use islamic mobile banking in indonesia. Banks and Bank Systems, 16(4). https://doi.org/10.21511/bbs.16(4).2021.04
Setiowati, A., & Supriyadi, S. (2020). Hubungan penggunaan media sosial, religiusitas dengan agresifitas mahasiswa fakultas ilmu kesehatan universitas muhammadiyah purwokerto. Jurnal Keperawatan Muhammadiyah, September(Edisi Khusus). https://doi.org/https://doi.org/10.30651/jkm.v0i0.5222
Siepmann, C., Holthoff, L. C., & Kowalczuk, P. (2022). Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media. Journal of Product and Brand Management, 31(3), 454–468. https://doi.org/10.1108/JPBM-08-2020-3047
Syamsidah, Ratnawati, T., & Muhiddin, A. (2021). Globalization impact to millennials: social interactions of millennial family in the city of makassar. IOSR Journal of Humanities And Social Science (IOSR-JHSS, 26(9), 30–36. https://doi.org/10.9790/0837-2609073036
Taylor, D. G. (2019). Social media usage, fomo, and conspicuous consumption: an exploratory study: an abstract. 857–858. https://doi.org/10.1007/978-3-030-02568-7_234
Thoumrungroje, A. (2014). The influence of social media intensity and ewom on conspicuous consumption. Procedia - Social and Behavioral Sciences, 148(November 2012), 7–15. https://doi.org/10.1016/j.sbspro.2014.07.009
Tjahjono, G. (2014). Religiosity and the intention to buy luxury goods among young indonesian muslims in jakarta. Western Sydney University.
Yuliawati, E. (2023). Youth participation in religious activities and nation character development in indonesia. Jurnal Komunikasi: Malaysian Journal of Communication, 39(3). https://doi.org/10.17576/JKMJC-2023-3903-30
Zaid, B., Fedtke, J., Shin, D. D., El Kadoussi, A., & Ibahrine, M. (2022). Digital islam and muslim millennials: how social media influencers reimagine religious authority and islamic practices. Religions, 13(4). https://doi.org/10.3390/rel13040335
Downloads
Additional Files
Published
Issue
Section
License
Copyright Transfer Form
The copyright to this article is transferred to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The copyright transfer not covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the work or derivative works for the authors personal use or for company use, provided that the source and the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang copyright notice are indicated, the copies are not used in any way that implies the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
