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Vol. 13 No. 1 (2021): January-April
All articles in this issue (8 articles) were authored/co-authored by 18 authors from regional Asia and Europe that consists of 6 countries (Indonesia Ÿ‡® Ÿ‡©, Malaysia Ÿ‡² Ÿ‡¾, Vietnam Ÿ‡» Ÿ‡³, Pakistan Ÿ‡µ Ÿ‡°, India Ÿ‡® Ÿ‡³, and Turkey Ÿ‡¹ Ÿ‡·)
Published:
2021-09-02
Articles
-
Phygitally Yours: Examination of Virtual Reality Experiences in Digital Sports and Recreational Games
2868 421
Phygital,
Virtual Reality Games,
Digital Games,
Experiential Marketing
Arif Y ¼ce, Volkan AydoÄŸdu, Sevda G ¶kce Y ¼ce, Hakan Katırcı
1-18
-
The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market
9605 690
Integrated Marketing Communication,
Impulse Purchase Behavior,
Repurchase Intention Behavior,
Chatbots,
Vietnam
Bui Thanh Khoa
19-32
-
Corporate Communication through the Campaign of Consuming Jamu
1972 340
Corporate Communication,
Campaign,
Consuming Jamu,
Covid-19
Fitria Widiyani Roosinda
33-44
-
Political Leaders Communication: A Twitter Sentiment Analysis during Covid-19 Pandemic
3135 453
Sentiment Analysis,
State Political Leaders,
India,
Covid-19,
Twitter
Manpreet Kaur, Rajesh Verma, Sandeep Ranjan
45-62
-
Common Language of New Era in Sport Clubs: Emojis
2447 392
Content Analysis,
Social Media,
Twitter,
Sports Clubs,
Emoji
Arif Y ¼ce, Volkan AydoÄŸdu, Hakan Katırcı
63-80
-
Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?
2164 395
Online Newspaper Consumption,
Motivating Factors,
Youth,
Gender Differences,
Pakistan
Muhammad Ramzan Pahore, Sumera Memon, Norsiah Abdul Hamid, Awan Bt Ismail
81-93
-
Nonverbal Communication Reconstruction on Facebook
2626 590
Computer-Mediated Communication,
Nonverbal Communication,
Emoticon,
Muslim Community,
Facebook
Yuli Candrasari
94-107
-
Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram
2689 649
Micro-Celebrity,
Authenticity,
Ordinary,
Instagram,
Multimodal Discourse Analysis
Aulia Rahmawati
108-119
