Does Gender Differences Exist in Online Newspaper Consumption among Pakistani Youth?

Authors

  • Muhammad Ramzan Pahore University of Sindh
  • Sumera Memon Sindh Madressatul Islam University
  • Norsiah Abdul Hamid (SCOPUS ID: 25824977200); Universiti Utara Malaysia
  • Awan Bt Ismail (SCOPUS ID: 56754582300); Universiti Utara Malaysia

DOI:

https://doi.org/10.26623/themessenger.v13i1.2552

Keywords:

Online Newspaper Consumption, Motivating Factors, Youth, Gender Differences, Pakistan

Abstract

It is no doubt that the popularity of ICTs in developing countries has increased the use of internet-related social networking sites along with news information consumption, production, and news distribution. As such, there has been a huge shift in the trend of news consumption from conventional media to an online newspaper. It has also been tocied that male and female youth are equally inclined to use internet for different reasons. Thus, in recent times scholars have started inspecting online newspaper consumption-related behavior, with an emphasis on young boys and girls in a way this group is one that can last longer. However, very few studies have paid attention to gender differences in motivating factors for online newspaper consumption in Pakistan. To address this gap, by using a cross-sectional design, a survey was conducted on university students from three public universities of Pakistan because university students are tech-savvy and mostly internet users. These three universities are representative of rural and urban population. Questionnaires were used to collect data which was analyzed using Partial Least Squares-Multi Group Analysis. Hypothesized results discovered that in terms of online newspaper consumption, there was no gender differences found in online newspaper consumption among Pakistani youth.

Author Biographies

  • Muhammad Ramzan Pahore, University of Sindh

    1). I am Dr. Muhammad Ramzan Pahore, Lecturer Department of Media and Communication Studies, University of Sindh Jamshoro. I have been teaching in this department since 2008 as a lecturer. During this period of time, I availed a scholarship for higher studies under faculty development.   I went to Universiti Utara Malaysia for doing higher Studies (PhD) in Communication at the School of Multimedia Technology and Communication in 2014. During my stay in Malaysia, I have produced quality publications; published papers in a web of science, peer-reviewed national and international research journals. Besides, I have presented my research finding in various national and international conferences like Malaysia, Pakistan, Indonesia, and China. Further, I have attended many training workshops during my PhD journey, Like Smart PLS-SEM, AMOS, SPSS, Mendeley Reference Manager, tips for thesis writings, and many others.

    During my PhD Period, I remained International Students Ambassador at the International office at UUM, Malaysia. My job was to introduce new students and guide them about university admission and visa policies and help them to get an offer letter on time therefore, the university has awarded me a certificate of appreciation. In addition to this, I remained postgraduate students coordinator for International and national students at the school of multimedia and technology and communication. During this period, I have arranged many lecture series on different research topics including qualitative research methods, qualitative research methods, how to do a literature review, tips for writing a thesis, theory and its importance in research, questionnaire design, research design, tools for data analysis, analysis through PLS-SEM, AMOS and many others. Furthermore, my task was to coordinate postgraduate students of SMMTC and resources person.

    While doing PhD I was active in research and in academics. I served as a visiting Lecturer at Asia Institute of Cambodia for a period of four months and Hence, I taught undergraduate students Promotion Strategy course at UUM, Malaysia.

    In addition to this, I am offered Associate Editor, Jurnal The Messenger  is a Scientific Journal, peered review and web of science journal published by  the Department of Communication, FTIK, Universitas Semarang,  Central Java, Indonesia. More importantly, I was the part of the organizing committee for four mega academic events at school of Multimedia and Technology and Communication.

    Moreover, I have been awarded a degree of Doctor of Philosophy in September 2019 by the university senate.    (HP: +92-3337596055).

    2).  https://orcid.org/0000-0002-2481-9227

  • Sumera Memon, Sindh Madressatul Islam University

    1). Sindh Madressatul Islam University, Aiwan-e-Tijarat Road, Karachi 74000, Pakistan.

    2).  https://orcid.org/0000-0001-5416-1596

  • Norsiah Abdul Hamid, (SCOPUS ID: 25824977200); Universiti Utara Malaysia

    1). Norsiah Abdul Hamid is an Associate Professor at the School of Multimedia Technology and Communication, Universiti Utara Malaysia. She received her PhD in Information Science from Universiti Kebangsaan Malaysia. Her areas of interest include the impact of media on society, media psychology, women issues, and knowledge society. Current projects include research on the positive psychology of social media among housewives, media literacy among community members, as well as editing a book on social media in Malaysia.

    2).  https://orcid.org/0000-0001-6093-9173

  • Awan Bt Ismail, (SCOPUS ID: 56754582300); Universiti Utara Malaysia

    1). Dr. Awan Bt Ismail (awan@uum.edu.my) is a lecturer for Bachelor of Media Technology (Hons), School of Multimedia Technology and Communication, UUM. Her Bachelor of Arts in Mass Communication majoring in Journalism, was obtained from Universiti Teknologi Mara (UiTM). She obtained her Masters of Science Corporate Communication from Universiti Putra Malaysia (UPM). Her PhD on Journalism practices in Malaysia was awarded by The University of Adelaide, Australia. She taught graduate and undergraduate courses on journalism, broadcast journalism and media. Her expertise is on journalism and media. Her early research was focused on risk communication on smoking in the print media. Her other research is on television popularity in Malaysia, political communication and Journalism Education in Malaysia. She also has experience as a journalist at Berita Harian and worked in Sistem Televisyen Malaysia Berhad (TV3) and was attached to Malaysia Institute of Integrative Media (institute) as a corporate and marketing executive for 8 years. She has 10 years of teaching experience, including as a part-time lecturer at Universiti Putra Malaysia (UPM), Kolej Yayasan Melaka (KYM) and Akademi TV3. She has presented numerous papers at international conference and also lead several research grants on media and journalism. Besides, she also conducted several workshops on managing media and media strategic planning for government departments.

    2).  https://orcid.org/0000-0002-1425-0591

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2021-10-15

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Vol. 13 No. 1 (2021): January-April

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