Communicating The Cultural Values by Vloggers in Disruption Era
DOI:
https://doi.org/10.26623/themessenger.v16i1.6302Keywords:
Communicating, Cultural Values, Vloggers, Disruption EraAbstract
Introduction: In the age of digital transformation, the role of vloggers in shaping and communicating cultural values has become increasingly significant. This paper explores how vloggers navigate the complexities of cultural representation in the era of disruption, characterized by rapid technological advancements, shifting social dynamics, and global interconnectedness. It emphasizes the role of vloggers as both creators and influencers, who, through their personal stories and interactions with their audiences, contribute to the evolving discourse on cultural values, particularly in relation to issues such as authenticity, diversity, and social change. Methods: The study utilized a constructivism paradigm with a phenomenological approach to popular vloggers in Indonesia. Data collection techniques: in-depth interviews, observation, literature studies, and triangulation of data sources. The validity of the qualitative research data was determined through credibility, transferability, dependability, and confirmability. Findings: Communicating the cultural values play a crucial role in intercultural communication, as they are deeply connected to personal beliefs and ways of living. Understanding and acknowledging these personal values are essential for successful communication, especially when individuals come from different cultural backgrounds. Failure to recognize and respect these differences in values can lead to significant challenges in communication and understanding. Originality: The study highlights the emerging role of vloggers as cultural architects, rather than merely content creators, they are not passive communicators but an active agent of social change. Many vloggers use their platforms to advocate for social justice, equality, demonstrating how vloggers contribute to societal shifts and cultural reimagination.References
Arriagada, A., & Ibáñez, F. (2020). “You Need At Least One Picture Daily, if Not, You’re Dead”: Content Creators and Platform Evolution in the Social Media Ecology. Social Media and Society, 6(3).
Ashikali, T. (2020). The Role of Inclusive Leadership in Supporting an Inclusive Climate in Diverse Public Sector Teams. 41(3).
Belfiore, E. (2020). Whose cultural value? Representation, power and creative industries. International Journal of Cultural Policy , 26(3), 393–397.
Burns, M., Bally, J., Peacock, S., Burles, M., & Hotslander, L. (2022). Constructivist Grounded Theory or Interpretive Phenomenology? Methodological Choices Within Specific Study Contexts. International Journal of Qualitative Methods, 21.
Chang, C.-W. C. S.-H. (2023). The Impact of Digital Disruption: Influences of Digital Media and Social Networks on Forming Digital Natives’ Attitude.
Cuevas, L., Lee, S. H., & Recalde, D. (2024). Fashion Influencer Moms on Instagram: Exploration of Their Affective Labor and Self-Presentation Practices. Social Media + Society, 10(4).
de Bernardi, C. (2019). A critical realist appraisal of authenticity in tourism: the case of the Sámi. Journal of Critical Realism, 437–452.
Dekavalla, M. (2022). Facework in Confessional Videos by YouTube Content Creators. Convergence: The International Journal of Research into New Media Technologies, 28(3).
Dewantara, M. H., Gardiner, S., & Jin, X. (2023). What makes a travel vlog attractive? Parasocial interactions between travel vloggers and viewers. Journal of Vacation Marketing.
Göring, S., R., Raake, A., & R.R.R. (2023). Quality assessment of higher resolution images and videos with remote testing. Qual User Exp, 8(2).
Gurrieri, L., Drenten, J., & Abidin, C. (2023). Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing. Journal of Marketing Management, 39(11–12), 911–932.
Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5–25.
Heeks, R. (2022). Digital inequality beyond the digital divide: conceptualizing adverse digital incorporation in the global South. Information Technology for Development, 28(4), 688–704.
Huttayavilaiphan, R. (2024). From local flavor to global fandom: an exploration of the cultural presentation and attitudes towards using English by Thai content creators on the TikTok platform. Culture and Communication, 9.
Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital Transformation: An Overview of the Current State of the Art of Research. Sage Open, 11(3).
Lee, J., & Lee, H. K. (2024). Exploring direct and indirect cultural experiences: a study of global consumers’ Hanbok experience and engagement mediated via YouTube. Fashion and Textile, 11(19).
Li, X. L., & Feng, J. (2022). Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity. Global Media and China, 7(2), 219–240.
M Jabour, A. (2024). Putting patients at the center of health information exchange design: An exploration of patient preferences for data sharing. Health Informatics Journals.
Natow, R. S. (2019). The use of triangulation in qualitative studies employing elite interviews. Qualitative Research, 20(2), 160–173.
Nwagwu, W. E., & Akintoye, A. (2023). Influence of social media on the uptake of emerging musicians and entertainment events. Information Development, 40(4).
Pang, H. T., Zhou, X., & Mingyuan, C. (2024). cross-cultural Differences in Using Nonverbal Behaviors to Identify Indirect Replies. Journal Non Verbal Behaviour, 48, 323–344.
Ranji, B. (2021). Traces of orientalism in media studies. Culture, Media, and Society, 43(6), 1136–1146.
referensi liski. (n.d.).
Ren, F., Wang, J., & Wengmin, L. (2022). Confucian harmony and the idea of sustainable development in modern society. Trans/Form/Ação, 45(2), 37–58.
Rifqiningsih, D. U. S. P. S. (2021). Lifestyle Identity Construction of Celebgram on Instagram (Case Study of @AmeliaElle). Advances in Social Science, Education and Humanities Research, 618, 667–671.
Shahbaznezhad, H., Dolan, R., & Rashidirad, M. (2022). The Role of Social Media Content Format and Platform in Users’ Engagement Behavior. Journal of Interactive Marketing, 53(1), 47–65.
Vial, G. (2019). Understanding digital transformation: A review and a research agenda. The Journal of Strategic Information Systems, 8(2), 118–144.
Wallace, T. (2020). The Big Bird Gets the Worm? How Size Influences Social Networking by Charitable Organizations. ARNOVA, 50(3).
Wong, A., Ho, S., Olusanya, O., Antonini, M. V., & Lyness, D. (2021). The use of social media and online communications in times of pandemic COVID-19. Journal of the Intensive Care Society, 22(3), 255–260.
Zhu, L., & Wang, Y. (2024). Acting real: a cross-cultural investigation of finfluencer strategic authenticity. International Journal of Advertising, 1–20.
Downloads
Additional Files
Published
Issue
Section
License
Copyright Transfer Form
The copyright to this article is transferred to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The copyright transfer not covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the work or derivative works for the authors personal use or for company use, provided that the source and the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang copyright notice are indicated, the copies are not used in any way that implies the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
