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Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgraduate Symposium
All articles in this issue (7 articles) were authored/co-authored by 17 authors from regional Asia that consists of 4 countries (Malaysia Ÿ‡² Ÿ‡¾, Pakistan Ÿ‡µ Ÿ‡°, Jordan Ÿ‡¯ Ÿ‡´, and Saudi Arabia Ÿ‡¸ Ÿ‡¦)
Published:
2019-06-02
Articles
-
Music and Its Familiarity Affection on Audience Decision Making
2606 247
Music,
Advertising,
Familiar,
Audience,
Decision Making
Syazwani Mahsal Khan, Assoc. Prof. Dr. Norsiah Abdul Hamid, Dr. Sabrina Mohd Rashid
70-80
-
Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia
3020 433
Web Advertisement,
Attitude,
Malaysia,
Elaboration Likelihood Model
Nur Syuhada Rahimi, Assoc. Prof. Dr. Bahtiar Mohamad, Talhat Alhaiou, Syed Hassan Raza
81-93
-
Leadership Communication Conception of Malaysian Hindus and its Relevancy to Mahathir s Leadership
2104 234
Social Change,
Culture Sensitivity,
Minority,
Inter-ethnic Leadership Communication
S Maartandan a/l Suppiah, Dr. Mohd. Khairie Ahmad, Assoc. Prof. Dr. Norhafezah Yusof
94-110
-
The Role of Anonymity in the Flaming Activity on YouTube in Malaysia
2171 232
YouTube,
Anonymity,
Flaming,
Social Networking
Revathy Amadera Lingam, Dr. Norizah Aripin
111-120
-
Strategic Factors for Building Brand Equity: Jordan Medical Tourism
3230 300
Service Quality,
Brand Equity,
Medical Tourism,
Jordan
Fayez Bassam Shriedeh
121-137
-
Effect of Press Freedom on Sudanese Newspapers Framing of Corruption Issues
1773 165
Press Freedom,
Framing,
Corruption Issues,
Sudanese Newspapers
Yassin Bashir Hamid, Assoc. Prof. Dr. Rosli Mohammed, Dr. Mohd. Khairie Ahmad
138-147
-
A Comparison of China and Malaysia in International Business Negotiation
6093 245
International Business Negotiation,
Cultural Norms,
Interdependent Self-construal,
Interaction Goals
Soo Hoo Pin Lick
148-156
