Vol. 11 No. 1A (2019): Special Issue on the School of Multimedia Technology and Communication Postgraduate Symposium

Articles

• Music and Its Familiarity Affection on Audience Decision Making

  Syazwani Mahsal Khan, Assoc. Prof. Dr. Norsiah Abdul Hamid, Dr. Sabrina Mohd Rashid

  70-80

  10.26623/themessenger.v11i1.817

  • PDF  Views: 2588 times |  Download : 231 times

• Determinants of Attitudes Towards Web Advertising: An Evidence from Malaysia

  Nur Syuhada Rahimi, Assoc. Prof. Dr. Bahtiar Mohamad, Talhat Alhaiou, Syed Hassan Raza

  81-93

  10.26623/themessenger.v11i1A.818

  • PDF  Views: 2984 times |  Download : 421 times

• Leadership Communication Conception of Malaysian Hindus and its Relevancy to Mahathir s Leadership

  S Maartandan a/l Suppiah, Dr. Mohd. Khairie Ahmad, Assoc. Prof. Dr. Norhafezah Yusof

  94-110

  10.26623/themessenger.v11i1A.827

  • PDF  Views: 2079 times |  Download : 216 times

• The Role of Anonymity in the Flaming Activity on YouTube in Malaysia

  Revathy Amadera Lingam, Dr. Norizah Aripin

  111-120

  10.26623/themessenger.v11i1A.832

  • PDF  Views: 2146 times |  Download : 212 times

• Strategic Factors for Building Brand Equity: Jordan Medical Tourism

  Fayez Bassam Shriedeh

  121-137

  10.26623/themessenger.v11i1A.821

  • PDF  Views: 3206 times |  Download : 283 times

• Effect of Press Freedom on Sudanese Newspapers Framing of Corruption Issues

  Yassin Bashir Hamid, Assoc. Prof. Dr. Rosli Mohammed, Dr. Mohd. Khairie Ahmad

  138-147

  10.26623/themessenger.v11i1A.1249

  • PDF  Views: 1753 times |  Download : 145 times

• A Comparison of China and Malaysia in International Business Negotiation

  Soo Hoo Pin Lick

  148-156

  10.26623/themessenger.v11i1A.823

  • PDF  Views: 6068 times |  Download : 220 times