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Vol. 17 No. 1 (2025): January-April
All articles in this issue (6 articles) were authored/co-authored by 21 authors from regional Asia that consists of 2 countries (Indonesia, and Vietnam)
Published:
2025-04-25
Articles
-
Strategic Digital Communication for Empowering Online Communities: A Case Study of Youtz Community Hub
846 790
Communication Strategy,
Community Empowerment,
Digital Social Innovation,
Social Media,
Youtz Community Hub
Fathiyyah Azizah, Martha Tri Lestari
54-69
-
Media and Elderly: The Role of Media in Handling Post Retirement Syndrome
790 776
Artificial Intelligence,
Digital Engagement,
Elderly Communication,
Post-Retirement Syndrome,
Social Media
Rifqi Abdul Aziz, Pramana Pramana, Vinda Maya Setianingrum, Eli Purwati
17-36
-
User-Generated Content, Online Trust, and Purchase Intention: An Empirical Study of Social Commerce Platforms
4992 2891
User-Generated Content,
Social Commerce,
Online Trust,
Purchase Intention,
SOR Framework
Nguyen Van Dat, Canh Chi Hoang, Bui Thanh Khoa
1-16
-
The Role of Family Communication in Transmitting Environmental Values among the Baduy
782 735
Family Communication,
Identity-based Frameworks,
Intergenerational Value Transmission,
‘Karma’ and Environmental Ethics
Faisal Tomi Saputra, Usman La Ungka, Karman Karman, Devi Tri Indriasari
70-93
-
Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity
655 860
Celebrity of Instagram,
Social Media,
Endorsement,
Local Emphatic Communication
Rahma Santhi Zinaida, Eku Diantara, Zaid Amin
94-112
-
Marketing Communications Across Generations: Insight from Indonesia’s Online Marketplaces
620 698
Utilitarian Browsing,
Hedonic Browsing,
e-Satisfaction,
Generational Segmentation,
Segment-Specific Marketing
Widarto Rachbini, Diana Anggraeni, Ahmad Badari Burhan, Rina Sovianti, Emi Rahmawati
37-53
