Vol. 17 No. 1 (2025): January-April

Articles

• User-Generated Content, Online Trust, and Purchase Intention: An Empirical Study of Social Commerce Platforms

  Nguyen Van Dat, Canh Chi Hoang, Bui Thanh Khoa

  1-16

  10.26623/themessenger.v17i1.11268

  • PDF  Views: 4477 times |  Download : 2411 times

• Media and Elderly: The Role of Media in Handling Post Retirement Syndrome

  Rifqi Abdul Aziz, Pramana Pramana, Vinda Maya Setianingrum, Eli Purwati

  17-36

  10.26623/themessenger.v17i1.8947

  • PDF  Views: 707 times |  Download : 429 times

• Marketing Communications Across Generations: Insight from Indonesia’s Online Marketplaces

  Widarto Rachbini, Diana Anggraeni, Ahmad Badari Burhan, Rina Sovianti, Emi Rahmawati

  37-53

  10.26623/themessenger.v17i1.11832

  • PDF  Views: 584 times |  Download : 470 times

• Strategic Digital Communication for Empowering Online Communities: A Case Study of Youtz Community Hub

  Fathiyyah Azizah, Martha Tri Lestari

  54-69

  10.26623/themessenger.v17i1.11897

  • PDF  Views: 811 times |  Download : 579 times

• The Role of Family Communication in Transmitting Environmental Values among the Baduy

  Faisal Tomi Saputra, Usman La Ungka, Karman Karman, Devi Tri Indriasari

  70-93

  10.26623/themessenger.v17i1.11493

  • PDF  Views: 752 times |  Download : 511 times

• Celebrity of Instagram and Endorsements: Shaping and Constructing Social Identity

  Rahma Santhi Zinaida, Eku Diantara, Zaid Amin

  94-112

  10.26623/themessenger.v17i1.11658

  • PDF  Views: 623 times |  Download : 630 times