Abid, Muhammad Farrukh, Muhammad Nawaz, Junaid Siddique, Satirenjit Kaur Johl, Muhammad Aamir Nadeem, and Muhammad Mazhar. “Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing”. Jurnal The Messenger 14, no. 2 (January 21, 2024): 144–157. Accessed June 30, 2026. https://journals.usm.ac.id/index.php/the-messenger/article/view/3423.