The Logo Analysis from Faculty of Information Technology and Communication of Universitas Semarang in order to Redesign the Logo and the Corporate Identity Design using Logotype Method 2038 242
DOI:
https://doi.org/10.26623/themessenger.v10i1.715Keywords:
Logo Redesign, Corporate Identity, FTIKAbstract
The logo analysis from Faculty of Information Technology and Communication (FTIK) of Universitas Semarang in order to redesign logo and corporate identity design using logotype method is an effort to stimulate the faculty potentiality, by strengthening the brand image so that faculty is well-known in the future and would convince the society as social partner in organizing education quality. Redesign logo and corporate design is a research and development method which purpose at developing FTIK logo. The research uses Research and Development method. From the entire process of R&D development, eight steps are taken as follow: Potential and Problems of Data Collection, Product Design, Design Validation, Design Revision, Product Trial, Product Revision, Usage Trial, Mass Production. The process of redesigning the logo and faculty identity design refers to the vision and mission of the faculty so it can be implemented in creative concepts, communication strategies and application media.Downloads
References
Black, K. (2010). Business Statistics for Contemporary Decision Making. USA: John Wiley & Sons, Inc.
Nugroho, E. (2008). Pengenalan Teori Warna. Yogyakarya: Andi Offset.
Nuswantara, J.P. (2014). Pesan Sosial dalam Foto Jurnalistik (Analisis Semiotika dalam Buku Jakarta Estetika Banal , Bab I, III, V, dan VII). Jurnal The Messenger, 6 (1), 14-21.
Octaviana. (2016). Gambaran Branding Esgrim House Semarang Melalui Media Sosial. Jurnal The Messenger, 8 (1), 51-56.
O Sullivan, E., Gery Rassel, G., Berner, M., Taliaferro, J. (2017). Research Methods for Public Administrators (Sixth Edition). New York: Routledge.
Rustan, S. (2009). Mendesain Logo. Jakarta : PT.Gramedia Pustaka Utama.
Sugiyono. (2010). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Tinarbuko, S. (2009). Semiotika Komunikasi Visual (Edisi Revisi (Cetakan Ketiga)). Yogyakarta: Jalasutra.
Downloads
Published
Issue
Section
License
Copyright Notice
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the work or derivative works for the authors personal use or for company use.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
