The Logo Analysis from Faculty of Information Technology and Communication of Universitas Semarang in order to Redesign the Logo and the Corporate Identity Design using Logotype Method

Authors

DOI:

https://doi.org/10.26623/themessenger.v10i1.715

Keywords:

Logo Redesign, Corporate Identity, FTIK

Abstract

The logo analysis from  Faculty  of  Information Technology  and  Communication (FTIK) of Universitas Semarang in order to redesign logo and corporate identity design using logotype method is an effort to stimulate the faculty potentiality, by strengthening the brand image so that faculty is well-known in the future and would convince the society as social partner in organizing education quality. Redesign logo and corporate design is a research and development method which purpose at developing FTIK logo. The research uses Research and Development method. From the entire process of R&D development, eight steps are taken as follow: Potential and Problems of Data Collection, Product Design, Design Validation, Design Revision, Product Trial, Product Revision, Usage Trial, Mass Production. The process of redesigning the logo and faculty identity design refers to the vision and mission of the faculty so it can be implemented in creative concepts, communication strategies and application media.

Author Biographies

  • Firdaus Azwar Ersyad, Universitas Semarang
    Study Program of Communication Science, Universitas Semarang
  • Errika Dwi Setya Watie, Universitas Semarang
    Study  Program of Communication Science,  Universitas Semarang
  • Retno Manuhoro Setyowati, Universitas Semarang
    Study  Program of Communication Science,  Universitas Semarang

References

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Nuswantara, J.P. (2014). Pesan Sosial dalam Foto Jurnalistik (Analisis Semiotika dalam Buku Jakarta Estetika Banal , Bab I, III, V, dan VII). Jurnal The Messenger, 6 (1), 14-21.

Octaviana. (2016). Gambaran Branding Esgrim House Semarang Melalui Media Sosial. Jurnal The Messenger, 8 (1), 51-56.

O Sullivan, E., Gery Rassel, G., Berner, M., Taliaferro, J. (2017). Research Methods for Public Administrators (Sixth Edition). New York: Routledge.

Rustan, S. (2009). Mendesain Logo. Jakarta : PT.Gramedia Pustaka Utama.

Sugiyono. (2010). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.

Tinarbuko, S. (2009). Semiotika Komunikasi Visual (Edisi Revisi (Cetakan Ketiga)). Yogyakarta: Jalasutra.

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Published

2018-01-31

Issue

Vol. 10 No. 1 (2018): January-June

Section

Articles

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