Communication Strategy Based on Islam Value of U-Jek Online Taxibike (Ojek) in Semarang 2165 319
DOI:
https://doi.org/10.26623/themessenger.v10i1.653Keywords:
Islamic Value, Ojek (Taxibike/Motorcycle Taxi), Student, Communication StrategyAbstract
U-Jek was developed by Zarkasyi, in Unissula Semarang. This study aims to explain the communication strategy to develop an online taxibike (ojek) value-based Islam. This research strategy is descriptive qualitative research. Through this strategy, researchers want to know the current condition of U-Jek, ojek in Semarang. Researchers will explain the development of student ojek in Semarang, researchers also eager to analyze the using of communication strategy, and to formulate the right strategy to develop student ojek in Semarang. The researcher also elaborates U-Jek's communication strategy and reveals its advantages and disadvantages. The results show that the biggest challenge of U-Jek communication strategy is the commitment of its managers. U-Jek Manager must increase its communication channel capacity by developing digital application service. In the pyramid communication plan, U-Jek's manager does not pay attention to the aspect of the framework of issues which become message base.
Downloads
References
Denzin, N.K. & Lincoln, Y.S. (2005). The SAGE Handbook of Qualitative Research, Third Edition. Thousand Oaks: SAGE Publications, Inc.
Kotler, P. (2000). Marketing Management: The Millenium Edition. USA: The Prentice Hall International.
Pudjosantosa, H. (2010). Handout Mata Kuliah, Strategi Komunikasi. Semarang: MIKOM Undip.
Pudjosantosa, H. (2010). Konsep dan Pengertian Manajemen Komunikasi, Handbook Mata Kuliah Komunikasi Strategis. Semarang: MIKOM Undip.
Saukko, P. (2003). Doing Research in Cultural Studies: An Introduction to Classical and New Methodological Approaches. London: Sage Publications, Inc.
Downloads
Published
Issue
Section
License
Copyright Notice
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the work or derivative works for the authors personal use or for company use.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
