The Perception of Perhumas Central Java Members on Principles of PR Performance in Islam

Authors

  • Trimanah Trimanah Prodi Ilmu Komunikasi Universitas Islam Sultan Agung (UNISSULA) Semarang
  • Diah Wulandari Universitas Islam Sultan Agung

DOI:

https://doi.org/10.26623/themessenger.v10i1.594

Keywords:

Public Relations, Principles of PR work, Islamic Shari'a

Abstract

Public Relations as a matter of study and implementation of theory, can not be separated from the influence of religious scriptures embraced by individuals. For a Moslem, the Qur'an and Hadith are the guides and sources of knowledge that are used as a reference by Public Relations Officer in the work. Arthur W. Page proposes work principle that must be owned by Public Relations: Tell the Truth, Prove It with Action, Listen to the Customer, Manage for Tomorrow, Conduct Public Relations as If The Whole Company Depends on It, Remain Calm, Patient and Good Humor. This research discusses about the Perception of Perhumas Central Java Members in viewing the principles of public relations performance in Islamic Shari'a view. The method used in this research is descriptive qualitative, using 4 informants. Analytical techniques used are interactive analysis model, data collection was done by structured interviews and literature study.

Author Biographies

  • Trimanah Trimanah, Prodi Ilmu Komunikasi Universitas Islam Sultan Agung (UNISSULA) Semarang
    Study Program of Communication Science, Universitas Islam Sultan Agung Semarang
  • Diah Wulandari, Universitas Islam Sultan Agung
    Study  Program of Communication Science,  Universitas Islam Sultan Agung Semarang

References

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Jefkins, F., Yadin, D. (2002). Public Relations. Jakarta: Erlangga.

Mubarok, Dian, M.K. (2016). Konstruksi Prinsip Kinerja Public Relations dalam Pandangan Syariat Islam. Jurnal The Messenger, 7 (2), 20-34.

Nazir, M. (1988). Metode Penelitian. Jakarta: Ghalia Indonesia.

Sugiyono. (2012). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Sutopo. (2006). Metodologi Penelitian Kualitatif. Surakarta: UNS.

Syuderajat, F., Prameswari, Y.P. (2017). Program Employee Relations PT. Telkom Indonesia: Kids go to Office. Jurnal The Messenger, 9 (2), 186-193.

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Published

2018-01-31

Issue

Vol. 10 No. 1 (2018): January-June

Section

Articles

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