Perancangan Pesan Komunikasi Komunitas HONG dalam Sosialisasi Mainan dan Permainan Tradisional Sunda

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DOI:

https://doi.org/10.26623/themessenger.v9i2.485

Keywords:

Cultural Preservation, Traditional Toys, Folk Games

Abstract

Hong Community as study center of traditional toys in West Java was formed with the intention of preserving traditional toys and folk games in West Java. As part of the effort to introduce traditional toys, especially to children. This study aims to identify and analyze the process of designing communication messages in the community of Hong in connection to the effort of socializing folk games and traditional toys in West Java. This study evolved five groups of communication target of Hong Community: the public, the government, fellow community members, working partner, the sponsors. The designing process of community communication that Hong Community uses to address its target audience, can be divided into 5 (five) stages as follows: (1) to define communication goals, (2) to identify the target audience, (3) to define the management system of communication event, (4) preparation of facility and infrastructure, and (5) message delivery.

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References

Mulyana, D. (2006). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Mulyana, D. & Solatun. (2007). Metode Penelitian Komunikasi. Contoh-contoh Penelitian Kualitatif dengan Pendekatan Praktis. Bandung: Remaja Rosdakarya.

Salim, A. (2006). Teori dan Paradigma Penelitian Sosial: Buku Sumber untuk Penelitian Kualitatif. Jakarta: Tiara Wacana.

Alif, M. Z. (2006). Perubahan dan Pengembangan Bentuk, Fungsi dan Material Mainan Dalam Permainan anak di Masyarakat Sunda. Tesis. Bandung: Program Pascasarjana Institut Teknologi Bandung.

Yonathan, A. (2009). Perancangan Buku Ulin Yu!! sebagai upaya pelestarian Permainan Rakyat Jawa Barat. Skripsi. Bandung: Program Sarjana Desain Komunikasi Visual.

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Published

2017-07-26

Issue

Vol. 9 No. 2 (2017): July-December

Section

Articles

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