Komodifikasi Media dan Budaya Kohe

Sumartono Sumartono

Abstract


The  mass  media  which  should  serve  as  a  channel  of  information,  entertainment, education, and social control only able to portray itself solely as a medium of information and  entertainment. Business dimension override seemed ideal dimensions that should go hand in hand. Commodification of the media has obscured the real function of the media. On behalf of  the commercialization of value to media converted to market value. Not important quality of a program. Put forward is how a program backed by the financial strength or sponsorship. As a result, the commodification of the media has spawned society commodities. Society tends to be  absorbed in the strength of  an increasingly hegemonic pop culture   with all its  attributes. Lifestyle has become a commodity. Lifestyle embodied in Kohe culture.


Keywords


Consumerism; Hedonism; Commodification

Full Text:

PDF

References


Burton, Graeme. (2012). Media dan Budaya Populer. Yogyakarta: Jalasutra.

Featherstone & Mike. (1995). Posmodernisme dan Budaya Konsumen. Yogyakarta: Pustaka Pelajar.

Hall, Stuart. (1982). Culture, Society, and the Media. Methuen, London and New York

Ibrahim, Idi Subandy. (1997). Wanita dan Media: Konstruksi Ideologi Gender dalam Ruang Publik Orde Baru. Bandung: Rosdakarya.

Ibrahim, Idi Subandy. (2014). Komunikasi dan Komodifikasi, Mengkaji Media dan Budaya dalam Dinamika Globalisasi, Jakarta: Pustaka Obor Indonesia.

McQuail, Dennis. (2010). Mass Communication Theory, Edisi ke-6. London: Sage.

Piliang, Yasraf Amir. (1999). Dunia Yang Berlari: Mencari Tuhan-Tuhan Digital. Jakarta: Grasindo.

Soelhi, Mohammad. (2015). Komunikasi Lintas Budaya. Bandung: Simbiosa Rekatama Media.

Subiakto, Henry. (2012). Komunikasi : Politik, Media, dan Demokrasi. Jakarta: Kencana Prenada Media Grup.




DOI: http://dx.doi.org/10.26623/themessenger.v8i2.342

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Jurnal The Messenger

View My Stats  [Jurnal The Messenger] is an  International Scientific Journal, Published by the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang (Central Java, Indonesia). It  is licensed under a  Creative Commons Attribution 4.0 International License.