Konstruksi Prinsip Kinerja Public Relations Dalam Pandangan Syariat Islam

Abstract

PR performance principle formulated as part of the management functions to achieve the objectives of an organization. Likewise with the influence of religious scriptures embraced by  every individual involved in the communication process. One scripture that the reference human life is the Qur'an as a way of life of Muslims. Related to the practice and science of public  relations it is interesting to look at dikontruksi how Islamic law principle of PR performance. The scales of the Shari'a as an integral part of the life of a Muslim will guide how he practice the principles of PR performance. Institutions are trying to get support through activities that  can provoke support from the public without coercion or through a stage of conflict. Arthur W. Page mentions a number of principles that can be used in practice and as a philosophical PR in  maintaining relations with the public institutions.