Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber

Kurniawaty Yusuf; Rini Sudarmanti

doi:10.26623/themessenger.v13i3.2247

Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber

Kurniawaty Yusuf, Rini Sudarmanti

Abstract

Nowadays the presence of internet provides virtual spaces for diaspora women who are living outside Indonesia. Living within different cultures are challenging and social media platform can be as self-actualization medium to representing identities and expressing their emotional bonding with homeland. There are only several research which have revealed on how Indonesia women diaspora from mixed family especially in maintaining YouTube platforms. The aim of this study is tried to portray how Indonesian diaspora women revealing their national identity within video YouTube content. This research method was descriptive qualitative. Data were collected from ten videos of two Indonesian diasporas YouTuber who have mixed family, living abroad, and have more than 1 (one) million subscribers. We tried to explore from some categories such as video's location, moment or time background, target viewer, and on how delivering the messages within videos. Research finding showed that the video s contents indicated kind of negotiation construction for showing love and caring between homeland and recent locations, also acceptance with local identities. Elements of Indonesian are attached in their everyday life. In addition, they were still depicted as being related to domestic role and being responsible for taking care of the family.

Keywords

Indonesian Diaspora Women, YouTuber, Construction Indonesian Identity, Women's Domestic Role

Full Text:

PDF

References

Akua-Sakyiwah, B. (2016). Education as cultural capital and its effect on the transitional issues faced by migrant women in the diaspora. Journal of International Migration and Integration, 17(4), 1125 1142.

Belasen, A., & Frank, N. (2012). Women Transactional Leadership: Using the Competing Values Framework to Evaluate the Interactive Effects of Gender and Personality Traits on Leadership Roles. International Journal of Leadership Studies, 7(2).

Brodersen, A., Scellato, S., & Wattenhofer, M. (2012). YouTube around the world: Geographic popularity of videos. WWW 12 - Proceedings of the 21st Annual Conference on World Wide Web. https://doi.org/10.1145/2187836.2187870

Brown, N., Billings, A. C., & Ruihley, B. (2012). Exploring the Change in Motivations for Fantasy Sport Participation During the Life Cycle of a Sports Fan. Communication Research Reports, 29(4), 333 342. https://doi.org/10.1080/08824096.2012.723646

Chu, D. (2009). Collective behavior in YouTube: A case study of Bus Uncle online videos. Asian Journal of Communication, 19(3), 337 353. https://doi.org/10.1080/01292980903039038

Clancy, M. (2011). Re-presenting Ireland: tourism, branding and national identity in Ireland. Journal of International Relations and Development, 14(3), 281 308. doi:10.1057/jird.2010.4

Clini, C., & ValanÄiÅ«nas, D. (2021). Introduction South Asian Diasporas and (imaginary) homelands: why representations still matter. In South Asian Diaspora (Vol. 13, Issue 1). https://doi.org/10.1080/19438192.2020.1812180

Debord, G. (1967). The Society of the Spectacle by Guy Debord (1967). Society. https://doi.org/10.1598/JAAL.51.1.7

Effendi, T. D. (2016). The Roles of Diaspora Community in Indonesia-Taiwan Relations. International Journal of International Relations, Media and Mass Communication Studies.

Fabos, A. (2012). Resisting blackness, embracing rightness: how Muslim Arab Sudanese women negotiate their identity in the diaspora. Ethnic and Racial Studies, 35(2), 218 237.

Gamble, M. & Gamble, T. (2013). Interpersonal Communication: A First Look. Interpersonal Communication: Building Connection Together.

Harijanti, S. D., Dewansyah, B., Abdurahman, A., & Dramanda, W. (2018). Citizenship and the Indonesian Diaspora: Lessons from the South Korean and Indian Experiences. BORDER CROSSING, 8(2). https://doi.org/10.33182/bc.v8i2.447

Hariyatmi, S. (2019). Food: Invisible Bridge Connecting the Past and Present Day of Diasporic Identity. Celtic: A Journal of Culture, English Language Teaching, Literature and Linguistics, 6(2). https://doi.org/10.22219/celtic.v6i2.9934

Hartoni, Kurniawan, A. A., & Abhiyoga, N. (2019). Upaya Diaspora Indonesia di Amerika Serikat dalam Meningkatkan Brand Awardness melalui Food Festival. Mandala.

Henry, L., & Mohan, G. (2003). Making homes: The Ghanaian diaspora, institutions and development. Journal of International Development. https://doi.org/10.1002/jid.1019

Indriani, S. S., & Mulyana, D. (2021). Communication Patterns of Indonesian Diaspora Women in Their Mixed Culture Families. Journal of International Migration and Integration, 22(4). https://doi.org/10.1007/s12134-021-00812-6

Jati, W. R. (2021). Being Away from Home in Australia: The Indonesian Diaspora in Canberra. Jurnal Humaniora, 33(2). https://doi.org/10.22146/jh.66455

Liew, T. S., & Hassan, H. (2021). The search for national identity in the discourse analysis of YouTube comments. Journal of Language and Linguistic Studies, 17(4). https://doi.org/10.52462/jlls.131

Liikkanen, L. A., & Salovaara, A. (2015). Music on YouTube: User engagement with traditional, user-appropriated and derivative videos. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2015.01.067

McLaurin-Jones, T. L., Anderson, A. S., Marshall, V. J., Lashley, M.-B., & Carter-Nolan, P. L. (2020). Superwomen and Sleep: an Assessment of Black College Women Across the African Diaspora. International Journal of Behavioral Medicine, 1 10.

McLean, R., & Wainwright, D. W. (2009). Social networks, football fans, fantasy and reality. Journal of Information, Communication and Ethics in Society. https://doi.org/10.1108/14779960910938098

Muhidin, S., & Utomo, A. (2016). Global Indonesian Diaspora: How many are there and where are they? JAS (Journal of ASEAN Studies). https://doi.org/10.21512/jas.v3i2.847

Myers, G. (2010). Discourse of Blogs and Wikis. Continuum International Publishing.

Narottama, N., & Sudarmawan, E. (2017). The Indonesian Diaspora in Europe: Culinary as Cultural Identity and Tourism Promotion in Paris, France. https://doi.org/10.2991/ictgtd-16.2017.9

Oktafiani, I. (2019). The Meaning of Diasporic Identity: A Case of Indonesian Community Overseas. Journal of Indonesian Social Sciences and Humanities, 9(2). https://doi.org/10.14203/jissh.v9i2.154

Papacharissi, Z. (2002). The Presentation of Self in Virtual Life: Characteristics of Personal Home Pages. Journalism & Mass Communication Quarterly, 79(3), 643 660. doi:10.1177/107769900207900307

P ©rez-Torres, V., Pastor-Ruiz, Y., & Ben-Boubaker, S. A. (2018). YouTubers videos and the construction of adolescent identity. Comunicar, 26(55). https://doi.org/10.3916/C55-2018-06

Peterson, K. M. (2016). Beyond fashion tips and Hijab Tutorials: The aesthetic style of islamic lifestyle videos. Film Criticism. https://doi.org/10.3998/fc.13761232.0040.203

Rofil, L. E. F., Md Syed, M. A., & Hamzah, A. (2016). Constructing interpretive ethnicity in between two nations: television and diasporic discourses of identity in Malaysia. Ethnic and Racial Studies. https://doi.org/10.1080/01419870.2015.1110611

Romdiati, H. (2015). Globalisasi Migrasi dan Peran Diaspora: Suatu Kajian Pustaka. Jurnal Kependudukan Indonesia. https://doi.org/10.14203/jki.v10i2.69

Rosalen, R. (2019). YouTube: Online video and participatory culture. New Media & Society. https://doi.org/10.1177/1461444819859476

Rosida, I., & Azwar, M. (2021). YouTube as a new culture in Indonesia: The construction of gender role in the lens of the circuit of culture. International Journal of Media and Information Literacy, 6(1). https://doi.org/10.13187/IJMIL.2021.1.182

Sabri, B., Huerta, J., Alexander, K. A., Vil, N. M. S., Campbell, J. C., & Callwood, G. B. (2015). Multiple intimate partner violence experiences: knowledge, access, utilization and barriers to utilization of resources by women of the African diaspora. Journal of Health Care for the Poor and Underserved, 26(4), 1286.

Shain, Y., & Barth, A. (2003). Diasporas and International Relations Theory. International Organization. https://doi.org/10.1017/s0020818303573015

Sun, W. (2005). Media and the Chinese Diaspora: Community, Consumption, and Transnational Imagination. Journal of Chinese Overseas. https://doi.org/10.1353/jco.2007.0007

Sunarti, L., & Fadeli, T. R. (2021). Preserving Javanese identity and cultural heritage in Malaysia. Cogent Arts and Humanities, 8(1). https://doi.org/10.1080/23311983.2021.1956068

Susilo, D., & Sugihartati, R. (2020). Indonesian Nationalism Discourse on YouTube Video Produced by Young Chinese-Indonesians. Plaridel, Advance On (August 2016), 1 21.

Virginia, B., & Victoria, C. (2013). Successful Qualitative Research. In Successful qualitative research: A practical guide for beginners.

Weng, H. W. (2014). Beyond Chinese Diaspora and Islamic Ummah : Various Transnational Connections and Local Negotiations of Chinese Muslim Identities in Indonesia. Sojourn: Journal of Social Issues in Southeast Asia, 29(3), 627 656. http://www.jstor.org/stable/43187163

Widodo, Y. (2017). Media Diaspora Pelajar Indonesia: Eksistensi, Peran, dan Spirit Keindonesiaan. Jurnal Ilmu Komunikasi, 14(1), 93-110. https://doi.org/10.24002/jik.v14i1.974

Yeoh, B. S. A., & Huang, S. (2000). Home and away : Foreign domestic workers and negotiations of diasporic identity in Singapore. Women s Studies International Forum. https://doi.org/10.1016/S0277-5395(00)00105-9

DOI: http://dx.doi.org/10.26623/themessenger.v13i3.2247

Refbacks

There are currently no refbacks.

View My Stats [Jurnal The Messenger] is an International Scientific Journal, Published by the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang (Central Java, Indonesia). It is licensed under a Creative Commons Attribution 4.0 International License.

Username
Password
Remember me