Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta

Gita Aprinta E. B.

Abstract


As a strategy public relations, cyber public relations gives the new meaning for public relations practioners, especially in buliding positive image of private university (PTS). Trough cyber public relations, communcation between PTS and it public, can be bridge quickly and easy. Moreover, cyber public relations strategy provides dynamic and personal interaction, so that public posses their personal intepretation about the PTS.

Full Text:

PDF

References


Bob Julius Onggo. (2004). Cyber Public Relations. Jakarta: Elex Media Komputindo.

Kaplan, Andreas M.; Haenlein, Michael. (2010). Users of the world, unite! The challenges and Opportunities of Social Media. Business Horizon.

Katx, Bernard. (1994). Komunikasi Bisnis Praktis. Penerjemah: Soeharsono. Benaman Presindo.

Naisbitt, J., Naisbitt, N. & Philips, D. (2001). High Tech, High Touch. London: Nicholas Brealey Ltd.

Seitel, Fraser P. (1992). The Practice of Public Relations. Columbus, Ohio: Charles E. Merril Publishing Company.

Sholeh Soemirat dan Elvinaro Ardianto. (2010). Dasar-dasar Public Relations. Bandung: PT. Remaja Rosdakarya.

Doherty, M.E. (1995). Marshall McLuhan meets William Gibson in Cyberspace . CMC Magazine. 1 September 1995. Retrieved 23 February 2005.

Samsup, J. & Yungwook, K. (2003). The Effect of Web Characteristics on Relationship Building. Journal of Public Relations Research, 15 (3).




DOI: http://dx.doi.org/10.26623/themessenger.v6i1.161

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Jurnal The Messenger

View My Stats  [Jurnal The Messenger] is an  International Scientific Journal, Published by the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang (Central Java, Indonesia). It  is licensed under a  Creative Commons Attribution 4.0 International License.