Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta
DOI:
https://doi.org/10.26623/themessenger.v6i1.161Abstract
As a strategy public relations, cyber public relations gives the new meaning for public relations practioners, especially in buliding positive image of private university (PTS). Trough cyber public relations, communcation between PTS and it public, can be bridge quickly and easy. Moreover, cyber public relations strategy provides dynamic and personal interaction, so that public posses their personal intepretation about the PTS.References
Bob Julius Onggo. (2004). Cyber Public Relations. Jakarta: Elex Media Komputindo.
Kaplan, Andreas M.; Haenlein, Michael. (2010). Users of the world, unite! The challenges and Opportunities of Social Media. Business Horizon.
Katx, Bernard. (1994). Komunikasi Bisnis Praktis. Penerjemah: Soeharsono. Benaman Presindo.
Naisbitt, J., Naisbitt, N. & Philips, D. (2001). High Tech, High Touch. London: Nicholas Brealey Ltd.
Seitel, Fraser P. (1992). The Practice of Public Relations. Columbus, Ohio: Charles E. Merril Publishing Company.
Sholeh Soemirat dan Elvinaro Ardianto. (2010). Dasar-dasar Public Relations. Bandung: PT. Remaja Rosdakarya.
Doherty, M.E. (1995). Marshall McLuhan meets William Gibson in Cyberspace . CMC Magazine. 1 September 1995. Retrieved 23 February 2005.
Samsup, J. & Yungwook, K. (2003). The Effect of Web Characteristics on Relationship Building. Journal of Public Relations Research, 15 (3).
Downloads
Published
Issue
Section
License
Copyright Transfer Form
The copyright to this article is transferred to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The copyright transfer not covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the work or derivative works for the authors personal use or for company use, provided that the source and the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang copyright notice are indicated, the copies are not used in any way that implies the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
