Cycle Relations: A proposed-CSR Model to Increase University s Intake
DOI:
https://doi.org/10.26623/themessenger.v12i1.1415Keywords:
CSR, Higher Education Institutions, IntakeAbstract
Most higher education institutions in Central Java, especially in Salatiga have done some Corporate Social Responsibility (CSR) programs to achieve their goal which is increasing their intake yearly. This is a descriptive qualitative research which tries to investigate the implementation of CSR model proposed named Cycle Relations in one academic year. Interview and literature study are used to gain the data, and then analyzed qualitatively. 7 higher education institutions in Salatiga-Central Java and also 19 high schools which are spread in 7 cities in Central Java are used in this study. The reason why these institutions were involved was that this study was a continuation from a previous study. This result shows that indeed the CSR program the insitutions carried out impact towards their intake either directly or indirectly. The study indicates that those higher educations have done their Listen and Respond to create their sustainable CSR program.
Downloads
References
Carrington, P.J., Scott, J., & Wasserman, S. (2007). Models and Methods in Social Network Analysis. Social Networks, 29(4), 603 608. https://doi.org/10.1016/j.socnet.2007.02.001
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative and Mixed Methods Approaches. (California, Ed.) (4th ed.). SAGE Publications, Inc.
Dahan, G., & Senol, I. (2012). Corporate Social Responsibility in Higher Education Institutions: Istanbul Bilgi University Case. American International Journal of Contemporary Research, 2(3), 95 103.
Elkington, J. (1994). Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development. California Management Review, 36(2), 90 100. https://doi.org/10.2307/41165746
Gioia, D. A., & Thomas, J. B. (1996). Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia. Administrative Science Quarterly, 41(3), 370. https://doi.org/10.2307/2393936
Gumport, P. J. (2000). Academic Restructuring: Organizational Change and Institutional Imperatives. Higher Education, 39(1), 67 91. https://doi.org/10.1023/A:1003859026301
Hanneman, R. a, & Riddle, M. (2005). Introduction to Social Network Methods. Riverside, CA: University of California, Riverside. On-Line Textbook. https://doi.org/10.1016/j.socnet.2006.08.002
Man, N. I., Abdullah, A. P. D. Z., Tamam, E., & Hasan, N. A. (2019). A Communications Strategy of the Malaysian Research Universities to add Value. Jurnal The Messenger, 11(1), 56. https://doi.org/10.26623/themessenger.v11i1.1211
Maneet, K. (2011). Corporate Social Responsibility-A Tool To Create a Positive Brand Image. Proceedings of ASBBS, 8(1), 681 687.
Masduki. (2009). Mengkritisi Program Tanggungjawab Sosial Perusahaan CSR - di perusahaan Migas Sumbagsel.pdf. Komunikasi, 3(2), 173 180.
McWilliams, A., & Siegel, D. (2001). Corporate Social Responsibility: A Theory of the Firm Perspective. The Academy of Management Review, 26(1), 117. https://doi.org/10.2307/259398
Nejati, M., Shafaei, A., Salamzadeh, Y., & Daraei, M. (2011). Corporate social responsibility and universities : A study of top 10 world universities websites. African Journal of Business Management, 5(2), 440 447. https://doi.org/10.5897/AJBM10.554
Octaviana, S. (2013). Strategi Komunikasi Corporate Social Responsibility di PT Pertamina (Persero) Region IV Wilayah Jawa Tengah dan DIY. Jurnal The Messenger, 5(1), 53. https://doi.org/10.26623/themessenger.v5i1.144
Scott, J. (2000). Social Network Analysis: A Handbook. London: Sage Publication Ltd.
Solihin, I. (2008). Corporate Social Responsibility- from Charity to sustainablility. Jakarta: Salemba Empat.
Susanto, A. B. (2012). The role of Corporate Social Responsibility in Enhancing Corporate Reputation. Corporate Social Responsibility Review, 3.
Susanto, A. B., & English, R. (2012). The Role of Corporate Social Responsibility in Enhancing Corporate Reputation Book Review: Values and Stakeholders in an Era of Social Responsibility. Social Responsibility Review.
Topal, R. S. (2009). CSR Universities around the World. Discussion Papers in Social Responsibility.
Tsoutsoura, A. (2004). Working Paper Series Title Corporate Social Responsibility and Financial Performance.
Wasserman, S., & Faust, K. (1994). Social Network Analysis Methods and Application. New York: Cambridge University Press.
Wijaya, L. S., & Krismiyati. (2014a). General Rule of Thumb of CSR Program to Increase Intake in Higher Education. Journal of Arts, Science & Commerce, 5(3), 72 81.
Wijaya, L. S., & Krismiyati. (2014b). General Rule of Thumb of CSR Program to Increase Intake in Higher Education. Researchers World.
Wijaya, L. S., & Krismiyati. (2014c). Penyusunan model program corporate social responsibility (CSR) di perguruan tinggi kota salatiga dalam upaya meningkatkan intake perguruan tinggi. Jurnal Ekonomi Dan Bisnis, 17(3), 141 154.
Downloads
Additional Files
Published
Issue
Section
License
Copyright Transfer Form
The copyright to this article is transferred to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.
We declare that:
1. This paper has not been published in the same form elsewhere.
2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.
Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The copyright transfer not covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.
The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
Retained Rights/Terms and Conditions
1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.
2. Authors may reproduce or authorize others to reproduce the work or derivative works for the authors personal use or for company use, provided that the source and the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang copyright notice are indicated, the copies are not used in any way that implies the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang endorsement of a product or service of any employer, and the copies themselves are not offered for sale.
3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.
