Press Release by Medco E&P Malaka on Serambi Indonesia Online News Coverage

Suraya Mansur, Sari Anggaraini Harsono


The study aims to analyze the public relations work suitability of PT Medco E&P Malaka related to community empowerment and social responsibility on Education and Training of 40 Acehnese Children in PPSDM-Cepu. International Standard Ambulance given for Pidie Jaya and the support from Medco E&P Malaka in the event Sail Sabang 2018 conducted by the company and press-released by Serambi Indonesia online in 2018. A qualitative approach with a case study method was employed in this study. The results showed that the point of view of journalists/media is dissimilar from the point of view of a company in writing a text. When media tend to publish articles based on a press release distributed by a company, then the company’s image and reputation will be affected and become positive.


Online News Media, Press Release, CSR, Serambi Indonesia

Full Text:



Adi, A. (2015). #Publicrelations on Twitter: Pushers, talkers, influencers on spamming PR and job hunting. Romanian Journal of Communication and Public Relations.

Autzen, C. (2018). Press releases — the new trend in science communication. Journal of Science Communication.

Choi, J. (2012). A content analysis of BP’s press releases dealing with crisis. Public Relations Review.

DiStaso, M. W. (2012). The Annual Earnings Press Release’s Dual Role: An Examination of Relationships with Local and National Media Coverage and Reputation. Journal of Public Relations Research.

Dkhili, H., & Dhiab, L. Ben. (2019). Corporate social responsibility and financial performance: The case of the Saudi companies. International Journal of ADVANCED AND APPLIED SCIENCES.

E. B., G. A. (2016). Strategi Cyber Public Relations dalam Pembentukan Citra Institusi Pendidikan Tinggi Swasta. Jurnal The Messenger.

Gandariani, T. (2016). Public Relations dan Kemampuan Menulis Press Release Sebagai Publisitas Korporat. Lentera Komunikasi.

Giovannucci, D., von Hagen, O., & Wozniak, J. (2014). Corporate Social Responsibility and the Role of Voluntary Sustainability Standards.

Grunig, J. E., & Grunig, L. A. (2013). Models of public relations and communication. In Excellence in Public Relations and Communication Management.

Iriantara, Y. (2014). Konsep Manajemen dan Manajemen Pemasaran. Manajemen Media Massa.

Johnson, E. A., & Sallot, L. M. (2006). The gatekeeper interview assignment: Teaching public relations students how to write for the news media and to conduct media relations effectively. Journalism and Mass Communication Educator.

Lassen, I. (2006). Is the press release a genre? A study of form and content. Discourse Studies.

Lee, S. T., & Basnyat, I. (2013). From Press Release to News: Mapping the Framing of the 2009 H1N1 A Influenza Pandemic. Health Communication.

Lindenmann, W. K. (2006). Public relations research for planning and evaluation resource. Institute for Public Relations.

M. Sallot, L. (1998). Handbook for Public Relations Writing, 3rd edition. Public Relations Review.

Mansur, S. (2019). Democratization of Partai Keadilan Sejahtera ( PKS ) Through Political CSR in The DKI Jakarta Regional Election 2017. International Conference of Democratisation in Southeast Asia (ICDeSA 2019), 367(ICDeSA), 126–129. Atlantis Press.

McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic implications. Journal of Management Studies.

Milles, M. B., Huberman, M. A., & Saldana, J. (2014). Qualitative Data Analysis A methods Sourcebook Edition 3. In Sage Publications, Inc.

Murphy, D., & Ng’ombe, A. (2009). Corporate social responsibility. In Corporate Social Responsibility and Urban Development: Lessons from the South.

Nikolic, M., Zoric, K., Terek, E., Glusac, D., & Cockalo, D. (2016). Research into the evaluation of PR activities in companies from Serbia. Romanian Journal of Communication and Public Relations.

Park, H., & Reber, B. H. (2010). Using public relations to promote health: A framing analysis of public relations strategies among health associations. Journal of Health Communication.

Porter, M. E., & Kramer, M. R. (2006). Strategy & society: The link between competitive advantage and corporate social responsibility. Harvard Business Review.

Ruslan, Rosady, SH, M. (2014). Manajemen Public Relations & Media Komunikasi. In Manajemen Public Relations & Media Komunikasi.

Syuderajat, F., & Prameswari, Y. P. (2017). Program Employee Relations PT TELKOM INDONESIA: Kids Go To Office. Jurnal The Messenger.

Trimanah, T., & Wulandari, D. (2018). The Perception of Perhumas Central Java Members on Principles of PR Performance in Islam. Jurnal The Messenger.

Wiwitan, T., & Yulianita, N. (2018). The Meaning Construction of Public Relations Marketing of Islamic Private Higher Education PR. Jurnal The Messenger.

Wołodźko, K., & Woźniak, J. (2017). The use by large polish organizations of information about CSR activities in e-recruitment. Economics and Sociology.

Wozniak, J., & Wolodzko, K. (2016). CSR In e-Recruitment and Its Use by Large Polish Organizations. Strategica: Opportunitires and Risks in The Contemporary Business Environment.

Woźniak, M. G. (2015). Corporate social responsibility: An integrated development perspective. In New Perspectives On Corporate Social Responsibility: Locating The Missing Link.

Yeomans, L. (2016). Researching emotional labour among Public Relations consultants in the UK: a social phenomenological approach. Romanian Journal of Communication and Public Relations.

Yuliawati, & Irawan, Pera, E. (2016). Peran Cyber Public Relations Humas Polri Publik Secara Online. Jurnal Politikom Indonesia.



  • There are currently no refbacks.

Copyright (c) 2020 Jurnal The Messenger

View My Stats [Jurnal The Messenger] is an International Scientific Journal, Published by the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang (Central Java, Indonesia). It is licensed under a Creative Commons Attribution 4.0 International License.