The Use of Affiliate Marketing in Improving Pegipegi Sales 16731 696

Authors

  • R. A. Emilia Natarina STIKOM LSPR Jakarta, Intiland Tower Lt. 6, Jl. Jend. Sudirman Kav. 32, Jakarta 10250, Indonesia
  • Cendera Rizky Anugrah Bangun Universitas Multimedia Nusantara, Jl. Scientia Boulevard, Tangerang, Banten 15811, Indonesia ,

DOI:

https://doi.org/10.26623/themessenger.v11i2.1210

Keywords:

Affiliate Marketing, Affiliate Marketers, Digital Marketing, Online Sales, Online Travel Agent

Abstract

The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.

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Author Biographies

  • R. A. Emilia Natarina, STIKOM LSPR Jakarta, Intiland Tower Lt. 6, Jl. Jend. Sudirman Kav. 32, Jakarta 10250, Indonesia
    STIKOM LSPR Jakarta, Intiland Tower Lt. 6, Jl. Jend. Sudirman Kav. 32, Jakarta 10250, Indonesia
  • Cendera Rizky Anugrah Bangun, Universitas Multimedia Nusantara, Jl. Scientia Boulevard, Tangerang, Banten 15811, Indonesia,

    Study Program of Strategic Communication, Faculty of Communication Sciences, Universitas Multimedia Nusantara, Jl. Scientia Boulevard, Tangerang, Banten 15811, Indonesia  

     

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Published

2019-07-30

Issue

Vol. 11 No. 2 (2019): July-December

Section

Articles

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How to Cite

Natarina, R. A. E., & Anugrah Bangun, C. R. (2019). The Use of Affiliate Marketing in Improving Pegipegi Sales. Jurnal The Messenger, 11(2), 157-167. https://doi.org/10.26623/themessenger.v11i2.1210