Digital Spendthrift Behavior Generasi Z dan Milenial dalam Perspektif Keuangan Islam 16 10
DOI:
https://doi.org/10.26623/slsi.v24i4.16181Abstract
Penelitian ini menganalisis pengaruh Islamic Financial Literacy, Proliferation of Digital Financial Apps, dan Financial Capability in Islamic Perspective terhadap Digital Spendthrift Behavior dengan Proliferation of Digital Advertising sebagai variabel mediasi, sekaligus menguji apakah pola hubungan tersebut berbeda antara Generasi Z dan Milenial. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling berdasarkan kriteria tertentu dan menghasilkan 342 responden yang memenuhi syarat. Data diolah dengan Partial Least Squares–Structural Equation Modelling (PLS-SEM) yang dilanjutkan dengan Multi-Group Analysis (MGA) untuk membandingkan kedua generasi. Hasil analisis memperlihatkan bahwa Financial Capability in Islamic Perspective berpengaruh negatif dan signifikan terhadap Digital Spendthrift Behavior, sedangkan Proliferation of Digital Financial Apps dan Proliferation of Digital Advertising mendorong meningkatnya perilaku tersebut. Islamic Financial Literacy tidak memengaruhi Digital Spendthrift Behavior secara langsung, tetapi memiliki pengaruh tidak langsung yang signifikan melalui Proliferation of Digital Advertising. Peran mediasi Proliferation of Digital Advertising terbukti signifikan pada jalur Islamic Financial Literacy dan jalur Proliferation of Digital Financial Apps menuju Digital Spendthrift Behavior. Hasil MGA menunjukkan bahwa perbedaan antargenerasi hanya terjadi pada pengaruh langsung Proliferation of Digital Financial Apps terhadap Digital Spendthrift Behavior. Temuan ini menjadi landasan bagi perumusan strategi edukasi yang mempertimbangkan karakter setiap generasi dan berakar pada nilai-nilai keuangan Islam, serta memperkaya literatur melalui integrasi konstruk keuangan Islam dan perbedaan generasi dengan pendekatan PLS-SEM MGA.
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