DETERMINANTS OF MSME FINANCIAL PERFORMANCE IN THE DIGITAL ERA: THE INFLUENCE OF E-COMMERCE, ACCOUNTING INFORMATION SYSTEMS, AND FINANCIAL LITERACY 10 19
Keywords:
E-commerce; Accounting Information System; Financial Literacy; Financial Performance; MSMEsAbstract
This study aims to analyze the effect of e-commerce, accounting information systems, and financial literacy on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) in Semarang City. The study employed a quantitative approach using a survey method. The population consisted of MSME owners in Semarang City, with 40 respondents selected through purposive sampling. Primary data were collected using a five-point Likert-scale questionnaire and analyzed using multiple linear regression with SPSS software. The results indicate that e-commerce has a positive and significant effect on MSMEs' financial performance (Sig. = 0.044). Accounting information systems also have a positive and significant effect (Sig. = 0.000) and represent the most influential variable in improving financial performance. Meanwhile, financial literacy does not have a significant effect on financial performance (Sig. = 0.739). Simultaneously, e-commerce, accounting information systems, and financial literacy significantly affect MSMEs' financial performance, as indicated by an F-value of 13.702 with a significance level of 0.000. The Adjusted R Square value of 0.494 indicates that these three variables explain 49.4% of the variation in MSMEs' financial performance, while the remaining 50.6% is explained by other factors outside the research model. The findings suggest that optimizing the use of e-commerce and implementing effective accounting information systems are essential strategies for improving the financial performance of MSMEs in Semarang City
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