Potensi event religi di Masjid Agung Jawa Tengah untuk menarik minat wisatawan

Authors

The Great Mosque of Central Java (Masjid Agung Jawa Tengah, MAJT) in Semarang

stands as a prominent manifestation of religious architecture that seamlessly blends

visual aesthetics with cultural and spiritual da'wah. This study aims to analyze the

potential of religious events at MAJT in attracting tourist interest. Employing a qualitative

descriptive approach through library research, this study examines the relevance of

religious activities as spiritual and cultural tourist attractions. The findings indicate that

the consistent organization of religious events such as Safari Ramadan, the Prophet’s

Birthday Festival (Gebyar Maulid Nabi), Isra Mi'raj celebrations, Quranic recitation

competitions (MTQ), and national Islamic lectures acts as an effective pull factor for

tourist visits. This success is heavily supported by a combination of spiritual, educational,

emotional, and social dimensions, combined with MAJT’s unique architectural design

incorporating Javanese, Arabic, and Roman-Greek cultural elements. Although

challenges remain regarding integrated digital promotion and local partnerships,

strategic collaboration among mosque management, local government, travel agents,

and SMEs offers vast opportunities to foster a sustainable religious tourism ecosystem

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