Pendampingan UMKM Kelurahan Lamper Kidul, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital

Adhi Widyakto; Edy Suryawardana; Sugeng  Rianto; Susanto Susanto; Rifka  Indi

doi:10.26623/ji2e.v3i1.13304

Pendampingan UMKM Kelurahan Lamper Kidul, Kecamatan Semarang Selatan, Kota Semarang, Melalui Pemasaran Digital

Penulis

Adhi Widyakto Department of Management, Faculty of Economics, Semarang University, Indonesia
Edy Suryawardana Department of Management, Faculty of Economics, Semarang University, Indonesia
Sugeng Rianto Department of Management, Faculty of Economics, Semarang University, Indonesia
Susanto Susanto Department of Management, Faculty of Economics, Semarang University, Indonesia
Rifka Indi Department of Management, Faculty of Economics and Business, Diponegoro University

DOI:

https://doi.org/10.26623/ji2e.v3i1.13304

Abstrak

The purpose of this community service activity is to help improve the sales performance of MSMEs in Lamper Kidul Village that have experienced a decline in digital marketing. Due to the pandemic situation, MSMEs are required to survive in order to avoid bankruptcy. The method used in this community service program is direct training through on-site tutorials that teach participants how to implement digital marketing or online promotion. The expected outcome is that MSME products in Lamper Kidul Village will gain broader market reach, with their products becoming more recognizable and more easily accessible to consumers.