Peningkatan Kapasitas Pegawai ASN dalam Pendampingan UMKM melalui Pelatihan Pembukuan Sederhana dan Pemasaran Digital

Abstract

This community service initiative aims to enhance the capacity of civil servants (ASN) from the Semarang–Demak Regional ESDM (Energy and Mineral Resources) Branch Office in supporting MSMEs through training on simple bookkeeping and digital marketing. The activity addresses the need for MSMEs to strengthen their financial literacy, transaction recording practices, and ability to leverage digital channels for product marketing. The implementation methods include lectures, discussions, hands-on practice, and mentoring—approaches commonly used in community service programs designed to improve MSME capabilities. The participants are civil servants from the Semarang–Demak Regional ESDM Branch Office who serve as facilitators and field mentors for the target MSMEs. Expected outcomes include improved participant understanding, the creation of a simple bookkeeping template, and the development of a digital marketing plan that MSMEs can implement. This initiative is expected to strengthen the network between local government and MSME players, thereby making support efforts more practical, sustainable, and impactful on business competitiveness.