Pelatihan Digital Marketing Dan Pemasaran Produk Pada Kelompok UMKM
Abstract
Full Text:
PDFReferences
Abidin Achmad, Z., Zendo Azhari, T., Naufal Esfandiar, W., Nuryaningrum, N., Farah Dhilah Syifana, A., & Cahyaningrum, I. (2020). Pemanfaatan Media Sosial dalam Pemasaran Produk UMKM di Kelurahan Sidokumpul, Kabupaten Gresik. Jurnal Ilmu Komunikasi, 10(1), 17–31. https://doi.org/10.15642/jik.2020.10.1.17-31
Amaliyah, E. D. E., Rohmawati, L., Prabasari, B., & Niati, A. (2024). Edukasi Kemandirian Finansial dan Pelatihan Ekonomi Kreatif Melalui Pembuatan Pincushion Cupcake dan Digital Marketing. Jurnal Surya Abdimas, 8(2), 189–199. https://doi.org/https://doi.org/10.37729/abdimas.v8i2.3932
Deb, S.K., Nafi, S.M. and Valeri, M. (2024). Promoting tourism business through digital marketing in the new normal era: a sustainable approach. European Journal of Innovation Management, 27(3), 775–799. https://doi.org/https://doi.org/10.1108/EJIM-04-2022-0218
Firmansyah, K., Fadhli, K., Noviandy, I. A., & Rini, S. (2020). Pengenalan Media Sosial dan E-Commerce sebagai Media Pemasaran serta Pengemasan Frozen Food. Jumat Ekonomi: Jurnal Pengabdian Masyarakat, 1(1), 43–48.
Indriastuti, M., & Kartika, I. (2022). The Impact of Digitalization on MSMEs’ Financial Performance: The Mediating Role of Dynamic Capability. Jurnal Economia, 18(2), 240–255. https://doi.org/10.21831/economia.v18i2.42790
Larasati, T. A., Pradiptya, A., & Mawardani, M. (2022). Penerapan Digital Marketing Dalam Meningkatkan Penjualan Produk Ayana Store Pati. Jurnal Ilmiah Bidang Ilmu Ekonomi, 20(4), 397–402. https://journals.usm.ac.id/index.php/solusi/article/view/6055
Mawarsari, M. A. (2023). Tren Digitalisasi UMKM di Indonesia 2023: Tantangan dan Peluang. Dailysocial. https://dailysocial.id/post/tren-digitalisasi-umkm-di-indonesia-2023-tantangan-dan-peluang#google_vignette
Shabrina, V. G. (2019). Pengaruh Revolusi Digital terhadap Pemasaran dan Perilaku Konsumen. Jurnal Pewarta Indonesia, 1(2), 131–141. https://doi.org/10.25008/jpi.v1i2.16
Syukri, A. U., & Sunrawali, A. N. (2022). Digital marketing dalam pengembangan usaha mikro, kecil, dan menengah. Kinerja, 19(1), 170–182. https://doi.org/10.30872/jkin.v19i1.10207
The MSME Empowerment Report. (2022).
Wahyono, T. (2024). Digital Transformation in MSMEs in Indonesia: The Importance of Commitment to Change. International Journal of Social Service and Research, 4(01), 378–384. https://doi.org/10.46799/ijssr.v4i01.703
DOI: http://dx.doi.org/10.26623/ji2e.v1i2.9415
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Jurnal Implementasi Ilmu Ekonomi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal Implementasi Ilmu Ekonomi (JI2E) published by Fakultas Ekonomi Universitas Semarang, Gedung N, Jl. Arteri Soekarno Hatta, Tlogosari, Semarang