Business Performance Achievement At Growth Level

Wyati Saddewisasi, Sri Yuni Widowati, Witjaksono Eko Hartoto

Abstract


Mico Small and Medium Enterprises (MSMEs) play a very important role in stability, job creation and economic development of the nation. Thus, MSMEs need to acquire the attention of all parties by paying attention to the potential that exists in each region especially in the era of Asean Economic Community (AEC). This research is generally aimed to describe: MSMEs Strategy in facing AEC. This research uses descriptive explorative approach by analyzing MSMEs strategy in facing AEC. The survey was conducted on five featured clusters of MSMEs in Semarang City namely batik cluster, food processing cluster, handicraft cluster, tourism cluster and milkfish cluster. The population of this study consists of MSMEs entrepreneurs who joined MSMEs clusters in the city of Semarang. Selection of Semarang city as a research location is determined based on the consideration of economic development plan aspect especially in the field of trade. Determination of the MSMEs entrepreneur samples is done purposively based on the consideration of homogeneity and real condition of MSMEs clusters in Semarang City. The number of employer samples is 78 people. Data obtained from the field of research are analyzed descriptively by using Internal-External Matrix model. This study resulted in the conclusion that to face the era of AEC, the appropriate strategies for MSMEs in Semarang city is the strategy of growth through horizontal integration.

Full Text:

PDF

References


Arisandy, Yuni, (2015), Kesiapan Koperasi-UKM Indonesia menatap era AEC, http://id.stie-stmy.ac.id/ berita-165-persiapan-indonesia-dalam-menghahadi-me, accessed on June 16, 2015.

Argyris, (1985), Strategy Change and Defensive Routines Marshfield, MA: Pitman Pub.

Carole, Maurel, (2016), Determinants of Export Performance French Wine MSMEs, Report Information from ProQuest, Proquest Documentlink.

Fritsch, D.J. and Strorey, M, (2014), Entrepreneurship in a Regional Context: Historical Roots, Recent Developments and Future Challenges, Regional Studies, Vol. 48 No. 6, pp.939-954.

Iksan, (2009), Manajemen Strategis Dalam Kompetisi Pasar Global. Jakarta: Gaung Persada, Keputusan Menteri Keuangan No. 316/KMK 016/1994 tanggal 27 Juni 1994 Learned, Cristensen. 1965, Business Policy: Text and Cases, Homewood: Richard D. Irwin

Mazzarol,T., Volery, T., Doss, N. And Thein, V, (1999), Factors Influencing Small Business, Start - Ups: A Comparison with Previous Research. International Journal of Entrepreneurial Behaviour and Research. Vol. 5 No. 2, pp.48-63.

Paul, Taylor, (2013), The Effect of Entrepreneural Orientatin on The Internationalization of MSMEs in developing countries, African Journal of Bussiness Management 7.9: 1927-1937.

Paulus Wardoyo, (1998), Manajemen Stratejik: Konsep, Analisis, Formulasi, dan Implementasi, BP-UNDIP.

Porter, Michael E, (1985), Competitive Advantage: Ceating and Sustaining Superior Performance, New York: The Free Press.

Rahmana, Arief, (2008), Usaha Kecil dan Menengah (UKM), Informasi Terdepan tentang Usaha Kecil Menengah, (online), (http://infoukm.wordpress.com, diakses 16 Juni 2015.

Rangkuti, Freddy, (2008), Analisis SWOT Teknik Membedah Kasus Bisnis, PT. Gramedia, Jakarta

Republik Indonesia, (2008), Undang-Undang No. 20 Tahun 2008 tentang Usaha Mikro, Kecil, dan Menengah. Jakarta : Sekretariat Negara

Sule , Ernie Tisnawati & Kurniawan Saefullah, (2008), Pengantar Manajemen, Edisi Pertama, Jakarta: Kencana Prenada Group.

Undang Undang Nomor 20 Tahun 2008 tentang Usaha Mikro, Kecil dan Menengah.

Wheelen, (1995), Strategic Management and Business Policy, 5 Ed, NY: Addison Wesley Publishing Company.




DOI: http://dx.doi.org/10.26623/ebsj.v2i2.1122

Refbacks



Copyright (c) 2018 Economics and Business Solutions Journal



Economics and Business Solutions Journal
Published by :
Faculty of Economics, Semarang University
Soekarno Hatta Street, Tlogosari Kulon, Pedurungan
Semarang City, Central Java - Indonesia
P-ISSN : 2580-6084
E-ISSN : 2580-8079
Email   : jseb@usm.ac.id

  

This work is licensed under a 
Creative Commons Attribution 4.0 International License