Iklan Sebagai Media Kritik Sosial (Pesan Simbolik Iklan Kretek Djarum 76 Seri Jin)

Firdaus Azwar Ersyad, Yoga Rarasto Putro

Abstract


The presence of television advertising is a prayer one way to manufacturer for review introduce and selling products for society. Regarding the regulation of advertising especially cigarettes and tobacco products manufacturer in order to encourage creative hearts introducing more on audience their product . As a result , the creativity in the hearts smoking ads aimed lifting product image so not operate direct products display .Singer study originated from the interest against visualization advertisements Djarum 76 series java jin  has its own peculiarities compared to other products . Zoom the one consolation is not revealed that an advertiser is selling products . Views are interpreted by different groups various ad viewers, but the views can be grouped into some basic ideas


Keywords


Iklan Djarum 76; Kritik Sosial; Citra Produk

Full Text:

PDF

References


Barthes, Roland. (2010). Imaji, Musik, Teks (Analisis Semiologi Atas Fotografi, Iklan, Film, Musik, Alkitab, Penulisan dan Pembacaan Serta Kritik Sastra), Terj. Agustinus Hartono. Yogyakarta: Jalasutra.

Barthes, Roland. (2007). Membedah Mitos-Mitos Budaya Massa: Semiotika atau Sosiologi Tanda, Simbol, dan Representasi. Terj. Ikramullah Mahyuddin. Yogyakarta: Jalasutra.

Bayuadhy, Gesta. (2015). Tradisi-Tradisi Adiluhung Para Leluhur Jawa (Melestarikan Berbagai Tradisi Jawa Penuh Makna), Yogyakata: Dipta.

Damono, Sapardi Djoko. (2012). Alih Wahana: Editum.

Damono, Sapardi Djoko. (2013). Kebudayaan (Populer di Sekitar) Kita: Editum.

Diandini Nata Pertiwi dkk. “Representasi Orang Jawa Dalam Iklan Televisi Djarum 76” dalam http://www.fisip.undip.ac.id, diunduh tanggal 14 April 2015.

Djamal, Hidajanto & Andi Fachruddin. Dasar-Dasar Penyiaran (Sejarah, Organisasi, dan Regulasi), Jakarta: Kencana, 2011.

Endraswara, Suwardi. Mistik Kejawen (Sinkretisme, Simbolisme, dan Sufisme Dalam Budaya Spiritual Jawa), Yogyakarta: Narasi, 2006.

Eva Marsteffy Suhartono. “Analisis Deskriptif Pemaknaan Iklan Djarum 76 versi “Wakil Rakyat” di Televisi” dalam ejournal.ilkom.fisip-unmul.ac.id, diunduh pada 10 Desember 2014.




DOI: http://dx.doi.org/10.26623/themessenger.v8i1.311

Refbacks

  • There are currently no refbacks.


Copyright (c) 2016 Jurnal The Messenger

View My Stats

This work is licensed under a Creative Commons Attribution 4.0 International License.