Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement

Authors

  • Silva Liem UNIKA Atma Jaya, Jl. Jend. Sudirman No. 51, Karet Semanggi, Jakarta 12930, Indonesia
  • Rustono Farady Marta Universitas Bunda Mulia, Jl. Lodan Raya No. 2, Jakarta 14430, Indonesia
  • Hana Panggabean UNIKA Atma Jaya, Jl. Jend. Sudirman No. 51, Karet Semanggi, Jakarta 12930, Indonesia

DOI:

https://doi.org/10.26623/themessenger.v11i2.1317

Keywords:

Fairclough, Stunting, SaniFOAM, Public Service Announcement

Abstract

District Health Office of North Lombok Regency is developed a Public Service Announcement (PSA) to dealing with high stunting prevalence, by inform people about poor sanitation behavior and stunting. Using SaniFOAM framework, this study aimed to critically analyzed the sanitation behavior, its setting, narratives, images, conversations conveyed by the PSA and their intertextuality with socio-cultural background of the rural society, to see if it s an effective communication media in advocating public to stop open defecation. Fairclough s Critical Discourse Analysis used to identify what sanitation behavior to change; social norms including potential sanctions or enforcement leading to behavior change; required knowledge, and sources of social support to adopting healthier behavior; and to realize the individual and community attitudes, and values as drivers for the change. The result indicated handwashing was not reminded; believing in shaman allowed them to spread knowledge and motivate improved attitudes toward environmental health.

Author Biographies

  • Silva Liem, UNIKA Atma Jaya, Jl. Jend. Sudirman No. 51, Karet Semanggi, Jakarta 12930, Indonesia
    Faculty of Psychology, UNIKA Atma Jaya, Jl. Jend. Sudirman No. 51, Karet Semanggi, Jakarta 12930, Indonesia
  • Rustono Farady Marta, Universitas Bunda Mulia, Jl. Lodan Raya No. 2, Jakarta 14430, Indonesia
    Dr. Rustono Farady Marta, S.Sos., M.Med.Kom. (蔡益安) or familiarly called "Frad". Obtained his bachelor degree in Communication Science at Universitas 17 Agustus 1945 Surabaya, then completed his Master's Degree in Post-Graduate Program of Media & Communication at Universitas Airlangga. Achievements in the field of research have been engraved when won the Best III at the Indonesia Media Research Awards and Summit (IMRAS) in 2014 (social media category) and the year 2015 (online media category). In 2016 received a Research Lecturer Scholarship from Tempo Institute, while 2017 awarded for National Research Grant for Dissertation by Ministry of Research, Technology and Higher Education Republic of Indonesia. To complete the study of Doctoral degree in Communication Sciences at Universitas Indonesia. Recently he was chosen as the top 10 winners of the best research proposal competition by the National Corruption Eradication Commission in 2018. The specialties of Frad are the identity studies and communication media sciences. Besides lecturing at University of Bunda Mulia, He was also entrusted as an Assistant Professor at the Faculty of Psychology at Atma Jaya Catholic University of Indonesia and focus in development of scientific journal by choosen as Vice Chairman of Indonesian Communication Science Journal Publishers Association (APJIKI).
  • Hana Panggabean, UNIKA Atma Jaya, Jl. Jend. Sudirman No. 51, Karet Semanggi, Jakarta 12930, Indonesia
    Faculty of Psychology, UNIKA Atma Jaya, Jl. Jend. Sudirman No. 51, Karet Semanggi, Jakarta 12930, Indonesia

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Published

2019-07-30

Issue

Vol. 11 No. 2 (2019): July-December

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