Husniyah EK, Prasetyo BD, Oktaviani FH. Beetween Trust and Crisis: SCCT in Local Indonesian Beauty Brands Response Overclaim. the-messenger [Internet]. 2025 Dec. 31 [cited 2026 Jun. 29];17(3):316-33. Available from: https://journals.usm.ac.id/index.php/the-messenger/article/view/12718