. . mit C. B ¼y ¼kakg ¼l, A. Y ¼ce, and H. Katırcı, “I Got My Eyes on You: Examination of Sports Celebrity Endorsement Effect on Viewer s Visual Attention”, the-messenger, vol. 13, no. 2, pp. 120–132, Nov. 2021, doi: 10.26623/themessenger.v13i2.2333.