NARTEA, Mecmack Avila; BARRERA, Reynaldo T. Impact of Digital Marketing in Purchase Decision and Buying Behaviour of Gen Z. Jurnal The Messenger, [S. l.], v. 15, n. 1, p. 1–18, 2024. DOI: 10.26623/themessenger.v15i1.2547. Disponível em: https://journals.usm.ac.id/index.php/the-messenger/article/view/2547. Acesso em: 26 apr. 2025.