ABID, Muhammad Farrukh; NAWAZ, Muhammad; SIDDIQUE, Junaid; JOHL, Satirenjit Kaur; NADEEM, Muhammad Aamir; MAZHAR, Muhammad. Frontline Employees’ Motivation towards Customers’ Value Outcomes: A Context of Non-Fuel Retailing. Jurnal The Messenger, [S. l.], v. 14, n. 2, p. 144–157, 2024. DOI: 10.26623/themessenger.v14i2.3423. Disponível em: https://journals.usm.ac.id/index.php/the-messenger/article/view/3423. Acesso em: 30 jun. 2026.