B ¼Y ¼KAKG ¼L, mit Can; Y ¼CE, Arif; KATıRCı, Hakan. I Got My Eyes on You: Examination of Sports Celebrity Endorsement Effect on Viewer s Visual Attention. Jurnal The Messenger, [S. l.], v. 13, n. 2, p. 120–132, 2021. DOI: 10.26623/themessenger.v13i2.2333. Disponível em: https://journals.usm.ac.id/index.php/the-messenger/article/view/2333. Acesso em: 29 jun. 2026.