KHOA, Bui Thanh. The Impact of Chatbots on the Relationship between Integrated Marketing Communication and Online Purchasing Behavior in The Frontier Market. Jurnal The Messenger, [S. l.], v. 13, n. 1, p. 19–32, 2021. DOI: 10.26623/themessenger.v13i1.2439. Disponível em: https://journals.usm.ac.id/index.php/the-messenger/article/view/2439. Acesso em: 30 jun. 2026.