SHRIEDEH, Fayez Bassam. Strategic Factors for Building Brand Equity: Jordan Medical Tourism. Jurnal The Messenger, [S. l.], v. 11, n. 1A, p. 121–137, 2019. DOI: 10.26623/themessenger.v11i1A.821. Disponível em: https://journals.usm.ac.id/index.php/the-messenger/article/view/821. Acesso em: 22 jul. 2026.