Warak Ngendhog Commodification as a Kind of Creative Industry in Semarang City

Authors

  • Kharisma Ayu Febriana Universitas Semarang
  • Yuliyanto Budi Setiawan Universitas Semarang
  • Firdaus Azwar Ersyad Universitas Semarang

DOI:

https://doi.org/10.26623/themessenger.v11i1.925

Keywords:

Warak Ngendhog, Commodification, Creative Industry

Abstract

Warak Ngendhog in Semarang City make it a cultural phenomenon. Some forms of commodification are used in the economic, political and cultural sectors. The purpose of this study is to find out the symptoms of the cultural phenomenon which has transformed into various forms. This research use qualitative analysis with descriptive approach. As for the results of this study, Warak Ngendhog which functions has transformed and changed, can be utilized in the cultural and tourism sectors as one of the cultural icons in the city of Semarang. Warak Ngendhog culture has contributed to the government of Semarang City with the emergence of various forms of its transformation into various forms of art and culture. In addition, this study is expected to give contribution in the field of cultural preservation in Semarang City.

Author Biographies

  • Kharisma Ayu Febriana, Universitas Semarang
    Department of Communication, Faculty of Information and Communication Technology, Universitas Semarang, Jl. Soekarno Hatta Tlogosari Semarang 50196, Central Java, Indonesia
  • Yuliyanto Budi Setiawan, Universitas Semarang
    Department of Communication, Faculty of Information and Communication Technology, Universitas Semarang, Jl. Soekarno Hatta Tlogosari Semarang 50196, Central Java, Indonesia
  • Firdaus Azwar Ersyad, Universitas Semarang
    Department of Communication, Faculty of Information and Communication Technology, Universitas Semarang, Jl. Soekarno Hatta Tlogosari Semarang 50196, Central Java, Indonesia

References

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Published

2019-01-31

Issue

Vol. 11 No. 1 (2019): January-June

Section

Articles

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