Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed 4428 345

Authors

  • Dhita Widya Putri STIKOM The London School of Public Relations Jakarta , STIKOM The London School of Public Relations Jakarta
  • Maulida De Mormes STIKOM The London School of Public Relations Jakarta

DOI:

https://doi.org/10.26623/themessenger.v9i1.429

Keywords:

Strategy, Planning Messages, Instagram

Abstract

Instagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufed s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as   planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character.

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Author Biography

  • Dhita Widya Putri, STIKOM The London School of Public Relations Jakarta, STIKOM The London School of Public Relations Jakarta
    Dhita Widya Putri, Dosen full-time dan Associate Dean Campus B STIKOM The London School of Public Relations Jakarta

References

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Published

2017-01-30

Issue

Vol. 9 No. 1 (2017): January-June

Section

Articles

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How to Cite

Widya Putri, D., & Mormes, M. D. (2017). Analisis Strategi Perencanaan Pesan pada Akun Instagram E-commerce @thekufed. Jurnal The Messenger, 9(1), 70-78. https://doi.org/10.26623/themessenger.v9i1.429