Laman dan Reputasi Lembaga Dalam Membangun Komunikasi dengan Stakeholders

Authors

  • Mukaromah Mukaromah Universitas Dian Nuswantoro
  • Devi Purnamasari Universitas Dian Nuswantoro

DOI:

https://doi.org/10.26623/themessenger.v8i2.341

Keywords:

Page, Reputation, Perception

Abstract

Page is one of the means of communication for a institute that can not be inevitable in the current  development of information technology today. The purpose of this study was to find out how the reader's perception of the website educational institutions in communicating their vision and mission. Using the method of qualitative descriptive study the research object Udinus page readers Semarang who are stakeholders. The results of the study reflect on the reader's perception of the page that conveys that reflect Udinus page as a page that is engaged in the field of education with the reputation of the institution which is prominent in the field of information technology. There needs to be improvement in conveying information in the field of entrepreneurship because the eyes of the readers who become informants in this research, news and events related to entrepreneurship has not been managed properly.  

References

Arief, M. Rudyanto. (2011). Pemograman Web Dinamis Menggunakan PHP dan MySQL. Yogyakarta: Penerbit Andi.

Brown, B. and J. M. Logsdon. (1999). Corporate Reputation and organization ldentity as Constructs for Business and Society Research, in D. Wood and D. Windsor (eds.), Proceeding of the Tenth Annual Meeting of the lnternational Association for Business and Social. Paris: France.

Deephouse, D. L. (2000). Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories. Journal of Management, 26 (6).

Kadir, Abdul. (2003). Pengenalan Sistem Informasi. Yogyakarta: Andi.

Kriyantono, Rachmat. (2009). Teknik Praktis Riset Komunikasi. Jakarta: Penerbit Kencana Prenada

Mitnick, B.M. dan Mahon, J.F. (2007). The Concept of Reputational Bliss, Journal of Business Ethics, Vol. 72.

Wood, T. Julia (2013). Komunikasi Interpersonal, Interaksi Keseharian. Jakarta: Salemba Humanika.

Puji Indarwati. (2011). Cyber Public Relations Dalam Meningkatkan Citra (Studi Deskriptif Kualitatif Kegiatan Cyber Pr Melalui Website Rumah Sakit Islam Klaten Tahun 2011). Skripsi Program Studi Ilmu Komunikasi, Fakultas Komunikasi dan Informatika. Universitas Muhammadiyah, Surakarta. www.eprints.ums.ac.id.

Kemkominfo. Pengguna Internet di Indonesia Capai 82 Juta. www.kominfo.go.id; diakses Maret 2016.

www.journal.unpar.ac.id/index.php/BinaEkonomi/article/view/718/702; diakses pada tanggal 10 Februari 2016.

Downloads

Published

2016-07-29

Issue

Vol. 8 No. 2 (2016): July-December

Section

Articles

License

Copyright Transfer Form

The copyright to this article is transferred to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang if and when the article is accepted for publication. The undersigned hereby transfers any and all rights in and to the paper including without limitation all copyrights to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The undersigned hereby represents and warrants that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to make and execute this assignment.

We declare that:

1. This paper has not been published in the same form elsewhere.

2. It will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.

3. A copyright permission is obtained for materials published elsewhere and which require this permission for reproduction.

Furthermore, I/We hereby transfer the unlimited rights of publication of the above mentioned paper in whole to the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang. The copyright transfer not covers the exclusive right to reproduce and distribute the article, including reprints, translations, photographic reproductions, microform, electronic form (offline, online) or any other reproductions of similar nature.

The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all co-authors. This agreement is to be signed by at least one of the authors who have obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.


Retained Rights/Terms and Conditions

1. Authors retain all proprietary rights in any process, procedure, or article of manufacture described in the Work.

2. Authors may reproduce or authorize others to reproduce the work or derivative works for the authors personal use or for company use, provided that the source and the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang copyright notice are indicated, the copies are not used in any way that implies  the Department of Communication, Faculty of Information Technology and Communication, Universitas Semarang endorsement of a product or service of any employer, and the copies themselves are not offered for sale.

3. Although authors are permitted to re-use all or portions of the Work in other works, this does not include granting third-party requests for reprinting, republishing, or other types of re-use.

Abstract views: 1072 ,