PENGARUH KOMUNIKASI DIADIK TERHADAP LOYALITAS ANGGOTA PSM SAPTAGITA JAYA USM

Abstract

This study aims to determine whether the influence of dyadic communication involving mentors and members affects the loyalty of PSM Saptagita Jaya USM members. The theoretical basis used in this study is the theory of groupthink, which shows a mode of thinking of a group of people who are cohesive (integrated), when hard work is made by group members to reach a consensus. The approach in this study is quantitative. The sampling technique used is a survey, using 40 respondents. From the simple linear regression test, the following equation is obtained Y = 0.337X, which means that if the researcher adds interpersonal communication points (X) by 1%, then member loyalty (Y) will be increasingly fulfilled by 0.337.

Keywords: Dyadic communication, Loyalty, PSM Saptagita Jaya USM.