Simamora, Elisabeth Rotua, Semarang University, Indonesia

• Vol 21, No 4 (2023) - Articles
  BRAND CONGRUITY WITH PARENT BRAND MEMPENGARUHI GREEN PURCHASE BEHAVIOR?
  Abstract  PDF

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SOLUSI: Journal of business and economic Published by : Fakultas Ekonomi , Universitas Semarang  Soekarno Hatta Street, Tlogosari Kulon, Pedurungan Semarang City, Central Java - Indonesia P-ISSN : 1412-5331   E-ISSN : 2716-2532 Email : solusi@usm.ac.id     This work is licensed under a  Creative Commons Attribution 4.0 International License