SOFIAH, Murni; RAMADHANI, Sri; BI RAHMANI, Nur Ahmadi. Analisis pengaruh bauran pemasaran 4p (product, price, promotion, and place) terhadap keputusan pembelian pada usaha mikro kecil menengah (umkm). Jurnal Riset Ekonomi dan Bisnis, [S. l.], v. 16, n. 2, p. 122–141, 2023. DOI: 10.26623/jreb.v16i2.7288. Disponível em: https://journals.usm.ac.id/index.php/jreb/article/view/7288. Acesso em: 26 apr. 2025.