PENGARUH OVERCONFIDENCE, REGRET AVERSION, LOSS AVERSION, DAN HERDING BIAS TERHADAP KEPUTUSAN INVESTASI DI INDONESIA.

Nur Ariefin Addinpujoartanto, Surya Darmawan

Abstract


Behavioral finance  muncul akibat pasar yang tidak efisien, sehingga menimbulkan anomali pasar. Behavioral finance lebih mengarah pada perilaku investor yang tidak rasional terhadap keputusannya. Investor yang berada di pasar yang tidak efisien, dapat mengambil abnormal return. Perilaku tersebut dipengaruhi oleh informasi yang diterima oleh investor. Perilaku tersebut bisa berbagai macam, seperti; overconfidence, regret aversion, loss aversion, dan herding bias. Penelitian ini bertujuan untuk menganalisis pengaruh overconfidence, regret aversion, loss aversion, dan herding bias terhadap keputusan investasi di Indonesia. Data yang dikumpulkan sebanyak 120 responden yang memiliki pengalaman berinvestasi di pasar modal. Teknik sampling yang digunakan pada penelitian ini adalah Teknik purposive sampling. Ada dua tahapan untuk melakukan analisis, yaitu Pengujian Model Pengukuran dan pengujian Model Struktural. Pengujian stattistik dalam penelitian ini berupa SEM (Simultaneous Equation Model) yang dibantu dengan menggunakan aplikasi smartPLS. Pada penelitian ini ditemukan overconfidence, regret aversion, loss aversion, dan herding bias berpengaruh signifikan terhadap keputusan investasi secara parsial.

Keywords


Overconfidence; Regret Aversion; Loss Aversion; Herding Bias; Keputusan Investasi; Behavioral Finance

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DOI: http://dx.doi.org/10.26623/jreb.v13i3.2863

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