Pemberdayaan Ekonomi Lokal Melalui Pengembangan UMKM pada Kawasan Wisata Ramang-Ramang di Kota Makasar

Abstract

The Ramang-Ramang tourist area in Maros Regency, South 
Sulawesi, has high community-based ecotourism potential through 
its karst landscape and local cultural richness. However, micro, 
small, and medium enterprises (MSMEs) in this region still face 
various challenges, such as limited entrepreneurial literacy, access 
to capital, and the use of digital technology. This community 
service activity aims to empower MSMEs through entrepreneurship 
training, business assistance, and strengthening digital-based 
marketing strategies. The implementation method uses a 
participatory approach based on the needs of partners, involving 
25 MSME actors in the culinary, handicrafts, and tourism services 
sectors for three months. The results of the activity showed an 
increase in business management capacity, product quality, and 
market access through social media and simple e-commerce 
platforms. In addition, the Ramang-Ramang MSME forum was 
formed as a forum for collaboration and strengthening business 
networks. The impact of this activity not only increases the 
competitiveness of MSMEs, but also strengthens their role in 
supporting sustainable tourism. In the future, synergy is needed 
between universities, local governments, and local communities to 
maintain the sustainability of the program and expand its impact.