Janaloka : Jurnal Ilmu Komunikasi
type: channel
description: Janaloka: Jurnal Ilmu Komunikasi adalah jurnal ilmiah yang dikelola oleh Program Studi S1 Ilmu Komunikasi Universitas Semarang. Jurnal ini terbit 2 kali dalam setahun yakni pada bulan Juni dan Desember e- ISSN: 2987-985X
publisher: Ilmu Komunikasi, Universitas Semarang
language: en
publication name: Janaloka : Jurnal Ilmu Komunikasi
issn: 2987-985X
items: Salib Merah, Sakralitas Tanah Dan Resistensi Sosial-Politik: Analisis Semiotik Film Dokumenter Pesta Babi
items: Dampak Komunikasi Pelayanan Publik Polsek Jatisampurna dalam Membangun Kepuasan Masyarakat: Analisis Model Komunikasi Harold Lasswell
items: Tipologi Dukungan Netizen terhadap Pernyataan Penolakan Kerja Sama dengan LGBT oleh Pemilik B'Erl Cosmetic di Platform TikTok
items: Analisis Integrated Marketing Communication (IMC) pada Komunikasi Brand Ambassador IQOS dalam Membangun Brand Awareness
items: Praktik Retorika Politik Gibran Rakabuming Raka dalam Debat Calon Wakil Presiden Tahun 2024
items: Konstruksi Perilaku Komunikasi Fandom Fanatik NCT Dream di Media Sosial
items: Framing Pemberitaan Media Online Kompas terhadap Kasus Teror Kepala Babi ke Redaksi Tempo
items: Analisis Strategi Komunikasi Pemasaran Saloka Theme Park dalam Menarik Minat Kunjungan Wisatawan
items: Etika Komunikasi sebagai Landasan Strategi Pemasaran Digital di Media Online
items: Gender Perspective in Reporting Violence against Women: A Study on SuaraMerdeka.com
items: Representasi Cybercrime: Sebuah Analisis Semiotika Film Unlocked
items: Bingkai Wacana Perbudakan Spiritual Masa Kini pada Majalah Tempo
items: Analisis Pembingkaian Isu Dugaan Korupsi Pertamina Dalam Konten Instagram @pinterpolitik
items: Analisis Strategi, Tantangan, dan Peluang Dakwah melalui Podcast di Era Digital
items: Media Transformation of Radio Romansa FM Ponorogo from Conventional to Digital Media to Maintain Listener Existence
items: Etika Komunikasi Dakwah Virtual di Era Digital
items: Analisis Semiotika pada Logo Sustainable Development Goals (United Nations)
items: Analisis Strategi Customer Relationship Management (CRM) Pada Startup Edutech DNVB Indonesia
items: Wacana Keluarga Harmonis: Studi Nilai- Nilai Keluarga Dalam Film Yes Day
items: Fenomena Catfishing dalam Dating Apps
items: Analisis Isi Konten Instagram Ganjar Pranowo pada Masa Periode Kampanye Pemilu 2024
items: Interaksi Simbolik Dalam komunikasi Antar Generasi: Studi Penggunaan Bahasa Prokem Di Tegalsari, Semarang
items: Kajian Gaya Dokumenter dalam Film Preserving The Séké
items: Memahami Representasi Budaya Patriarki Masyarakat Batak Dalam Film Ngeri Ngeri Sedap
items: Pembentukan Opini Publik di Media Sosial Pada Isu Pemaksaan Penggunaan Jilbab di Sekolah
items: Serangan Digital dan Perlindungan Jurnalis
items: Tantangan Kerja Jurnalis Dalam Keamanan Siber
items: Dampak Media Sosial Terhadap Rasa Percaya Diri Terkait Citra Tubuh Generasi Z Di Kota Cimahi
items: Globalisasi Budaya, Homogenisasi dan Pengaruhnya terhadap Identitas Budaya Lokal
items: Strategi Kreatif Konten PPID Kota Semarang Dalam Memperkenalkan Informasi Layanan Melalui Media Sosial Instagram

Salib Merah, Sakralitas Tanah Dan Resistensi Sosial-Politik: Analisis Semiotik Film Dokumenter Pesta Babi
type: item
description: Abstract This article examines the representation of the red cross (salib merah) in the documentary film Pesta Babi as a symbol of Indigenous resistance in South Papua against forest conversion driven by national strategic projects (PSN) and corporate expansion. The study employs a qualitative method using Roland Barthes’ semiotic approach, focusing on denotative and connotative meanings. Data were collected through close observation of scenes featuring the red cross in the film and supported by a literature review on ecological conflicts, Indigenous communities, and religious symbols in media representation. The findings reveal that, at the denotative level, the red cross is represented as a visual object appearing in various sites of ecological conflict, including customary forests, sago groves, swamps, riverbanks, and areas threatened by development projects. At the connotative level, however, the red cross functions as a marker of customary forest boundaries, a medium for spiritual appeals to God and ancestors, and a symbol of political resistance against state and corporate interventions. The red color, traditional war motifs carved on the cross, and its association with Indigenous symbols demonstrate a transformation of meaning from a religious emblem into a symbol of ecological struggle. The study argues that documentary films not only represent social realities but also serve as sites of meaning production where religious symbols can be reconstructed as instruments of social, political, and ecological communication in Indigenous struggles to defend their living spaces. Keywords: red cross, Roland Barthes’ semiotics, documentary film, Indigenous peoples, ecological conflict, South Papua.
subject: Articles
  topic: section
creator: Hanry Harlen Tapotubun
creator: Yeni Krisnawati
creator: Lamberth Desianus Anmama
creator: Deslin Encawel Renmaur
creator: Neldiaty Rukka
rights: Copyright (c) 2026 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-07-07
publication date: 2026-07-07
starting page: 389
ending page: 392
doi: 10.26623/janaloka.v4i1.15157

Dampak Komunikasi Pelayanan Publik Polsek Jatisampurna dalam Membangun Kepuasan Masyarakat: Analisis Model Komunikasi Harold Lasswell
type: item
description: Abstract This study aims to analyze the impact of public service communication in the General Section of Jatisampurna Police Sector (Polsek Jatisampurna) in fostering public satisfaction through the perspective of Harold Lasswell's Communication Model, which emphasizes the elements of who, says what, in which channel, to whom, and with what effect. The research employed a qualitative approach, with data collected through interviews, observations, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques. The findings indicate that the who element is reflected in the competence and communicative attitudes of service officers as communicators. The says what element is manifested through the delivery of clear and easily understood service procedure information. The in which channel element is implemented through face-to-face communication supported by service information media, while the to whom element refers to community members as service recipients with diverse informational needs. The implementation of these communication elements generates with what effect, including enhanced public understanding of service procedures (cognitive effect), increased feelings of comfort, trust, and satisfaction with the services provided (affective effect), as well as a tendency among service recipients to seek further confirmation regarding service completion times due to the absence of specific information on service duration (conative effect). These findings demonstrate that the effective integration of communication elements in Lasswell's Communication Model contributes to improving the quality of public service communication and fostering public satisfaction. Keywords: Communication Effects, Harold Lasswell's Communication Model, Public Satisfaction, Public Service Communication
subject: Articles
  topic: section
creator: sindy_48! sulastri
creator: Ita Suryani
creator: Selvi Sofiawati
rights: Copyright (c) 2026 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-07-04
publication date: 2026-07-04
starting page: 379
ending page: 388
doi: 10.26623/janaloka.v4i1.14905

Tipologi Dukungan Netizen terhadap Pernyataan Penolakan Kerja Sama dengan LGBT oleh Pemilik B'Erl Cosmetic di Platform TikTok
type: item
description: Abstract This study aims to analyze the typology of netizen support for the B'Erl Cosmetic owner's public statement rejecting collaboration with LGBT individuals on the TikTok platform. The research employed a descriptive quantitative approach using quantitative content analysis. Research data were collected through digital documentation of comments posted on the clarification video uploaded by the TikTok account @erlyanie_owner_berl between February 19 and March 27, 2026. A total of 78 comments were selected using purposive sampling. Data analysis involved coding, categorization, frequency analysis, and interpretation based on the theoretical perspectives of brand activism, consumer–company identification, and social support. The findings identified three primary typologies of netizen support, namely substantive support (48.7%), affective support (35.9%), and behavioral support (30.8%). Further analysis revealed six support categories: Moral/Emotional Support (82.1%), Religious Identity (78.2%), Value Agreement (74.4%), Action Validation (37.2%), Purchase Intention (30.8%), and Active Advocacy (17.9%). The findings demonstrate that value-driven communication fosters digital solidarity through shared religious identity, strengthens public trust by reinforcing value congruence between consumers and the company, and transforms symbolic expressions of support into consumer loyalty and brand advocacy. This study contributes empirically to the growing body of literature on brand activism by demonstrating that value congruence serves as a critical mechanism in fostering organic public support and consumer loyalty within social media environments. Keywords: B'Erl Cosmetic, brand activism, content analysis, netizen support, TikTok.
subject: Articles
  topic: section
creator: rosi anggita putri
creator: Yemima Tamarisa
creator: Ahmad Valdi Ramadika
creator: Rosi Anggita Putri
creator: Novita Meiliana
creator: Karina Nayla Arif
creator: Natalia Sari Pujiastuti
rights: Copyright (c) 2026 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-07-16
publication date: 2026-07-16
starting page: 393
ending page: 406
doi: 10.26623/janaloka.v4i1.14684

Analisis Integrated Marketing Communication (IMC) pada Komunikasi Brand Ambassador IQOS dalam Membangun Brand Awareness
type: item
description: Abstract IQOS is a heated tobacco product (HTP) developed by Philip Morris International as an innovation in the tobacco industry through heat-not-burn technology. The emergence of this innovative product has encouraged the company to adopt marketing communication strategies that are more personalized, educational, and consumer experience-oriented. This study aims to analyze the communication strategies employed by IQOS brand ambassadors in building brand awareness among urban consumers from the perspective of Integrated Marketing Communication (IMC). The study employed a qualitative approach, with data collected through interviews, observations, and documentation. Data were analyzed using the stages of data reduction, data display, and conclusion drawing and verification. The findings reveal that IQOS brand ambassadors have successfully implemented various IMC elements in an integrated manner within their marketing communication activities. Among these elements, personal selling emerged as the most dominant strategy for reducing information gaps regarding the product's characteristics and technological features. Face-to-face interactions enabled more comprehensive information delivery, direct product demonstrations, and the establishment of interpersonal relationships that enhanced consumers' trust and understanding of IQOS. These findings indicate that the implementation of an integrated IMC strategy contributes significantly to strengthening brand awareness while fostering positive consumer perceptions of innovative products in urban markets. Keywords: Brand Ambassador, IMC, IQOS, Marketing Communication Strategy
subject: Articles
  topic: section
creator: Dewi Melati
creator: Kharisma Ayu Febriana
rights: Copyright (c) 2026 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-06-28
publication date: 2026-06-28
starting page: 346
ending page: 359
doi: 10.26623/janaloka.v4i1.14336

Praktik Retorika Politik Gibran Rakabuming Raka dalam Debat Calon Wakil Presiden Tahun 2024
type: item
description: This study analyzes the application of Aristotle's Rhetoric theory in Gibran's political communication through the 2024 presidential election debate. The focus of the study is on the type of rhetoric used by Gibran in the second and fourth debates of the 2024 general election. Using a qualitative descriptive approach, the data were obtained from documentation through broadcasts of the second and fourth vice presidential debates on the Metro TV Youtube channel on December 22, 2023 and January 21, 2024. The results of this study indicate that Gibran Rakabuming Raka in his political communication applies three aspects of Aristotle's rhetorical theory, namely ethos/credibility, pathos/emotion, and logos/logic. Of the three aspects, Gibran more often uses the logos/logic aspect in the form of facts and data, and for the type of rhetoric, Gibran uses a deliberative type of rhetoric. Keywords: Political Communication, Rhetoric, Vice Presidential Debate
subject: Articles
  topic: section
creator: Alif Fitrianingsih
creator: Fajriannoor Fanani
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-02-04
publication date: 2026-02-04
starting page: 334
ending page: 345
doi: 10.26623/janaloka.v3i2.13899

Konstruksi Perilaku Komunikasi Fandom Fanatik NCT Dream di Media Sosial
type: item
description: The K-Pop phenomenon is currently growing very rapidly in Indonesia, especially among teenagers. NCT Dream is one of the K-Pop artists with a large fan base in Indonesia. With social media like X, fans can share information, support each other, and form communities. This research focuses on the communication behavior of NCT Dream's fanatical fans who are active on the X account @NCTDREAM_INA. The research was conducted through a descriptive qualitative method using observation, documentation, and in-depth interviews. Researchers used John B. Watson, who considers communication as a stimulus and response process. The results showed that fans respond to various stimuli from fanbase accounts such as photo uploads, concert information, and voting invitations. The responses that arise are not only liking or sharing posts, but also engaging in broader activities such as creating content, buying goods, and actively engaging in discussions with fans. The communication behaviors formed show the level of fanaticism and how fans make social connections and identities through social media. This research shows that communicating with fellow fans on X is not just entertainment but also part of the way they express themselves and form emotional connections. Keywords: Communication Behavior, Nct Dream Fanatics, X
subject: Articles
  topic: section
creator: Salma Salsabila Karunia Putri
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-02-04
publication date: 2026-02-04
starting page: 324
ending page: 333
doi: 10.26623/janaloka.v3i2.13898

Framing Pemberitaan Media Online Kompas terhadap Kasus Teror Kepala Babi ke Redaksi Tempo
type: item
description: Abstract The terrorist act involving the delivery of a pig's head to the Tempo editorial office in March 2025 is seen as a significant event that highlights the threat to press freedom in Indonesia. This study was conducted to examine how Kompas, as an online news media outlet, framed the terror case and to understand the narrative construction presented to the public, with the main argument that media framing plays an important role in shaping the meaning of the event, not merely as a criminal act. This study uses a qualitative approach with Robert N. Entman's framing analysis method, which includes four elements: problem definition, interpretation of causes, moral assessment, and recommendations for resolution. The research objects consist of five Kompas news articles published between March and April 2025. The results show that in the early stages, Kompas framed the pig head terror as a direct threat to journalism and press freedom. However, as the news developed, the focus of the narrative gradually shifted from identifying the perpetrators to highlighting the government's statements, attitudes, and responses. Thus, this study shows that the terror incident was reconstructed not only as a criminal act but also as a matter of political communication ethics, thereby contributing to the study of media framing in the context of press freedom. Keywords: Framing, Kompas, Pig Head Terror, Robert N Entman
subject: Articles
  topic: section
creator: Aura Arlentyannisa
creator: Errika Dwi Setya Watie
rights: Copyright (c) 2026 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-06-28
publication date: 2026-06-28
starting page: 360
ending page: 378
doi: 10.26623/janaloka.v4i1.13758

Analisis Strategi Komunikasi Pemasaran Saloka Theme Park dalam Menarik Minat Kunjungan Wisatawan
type: item
description: Saloka Theme Park is a recreational park located in Gumuksari, Lopait, Tuntang District, Semarang Regency, Central Java. An effective communication strategy is one of the key factors in attracting tourist visits. This research aims to evaluate the marketing communication strategy of Saloka Theme Park in building visitors’ interest, using the theories of Integrated Marketing Communication (IMC) and the AISAS model (Attention, Interest, Search, Action, Share). This research employs a qualitative approach with observation, interviews, and documentation methods, resulting in descriptive data. Data analysis was carried out through data reduction, data presentation, and drawing conclusions. The findings indicate that Saloka Theme Park has implemented IMC elements well, with digital marketing emerging as the most prominent strategy. However, the implementation of digital marketing has not been fully integrated with the Share stage in the AISAS model, as visitors tend to prefer sharing their experiences directly with relatives rather than through digital platforms. Therefore, further evaluation is necessary so that the marketing communication strategy can better encourage visitors to share their experiences digitally. Keywords: Evaluation; Marketing Communication Strategy; IMC; AISAS; Saloka Theme Park.
subject: Articles
  topic: section
creator: Arnan Dita
creator: Errika Dwi Setya Watie
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-01-26
publication date: 2026-01-26
starting page: 305
ending page: 314
doi: 10.26623/janaloka.v3i2.13714

Etika Komunikasi sebagai Landasan Strategi Pemasaran Digital di Media Online
type: item
description: The development of online media has positioned digital marketing as a primary marketing strategy that emphasizes two-way communication between business actors and consumers. However, in practice, digital marketing often prioritizes economic effectiveness while neglecting communication ethics, such as message honesty, information transparency, data protection, and social responsibility. This study aims to analyze communication ethics in digital marketing strategies across online media, including business websites, social media platforms, digital marketplaces, and instant messaging applications, by integrating perspectives from communication ethics and Islamic values. This research employs a qualitative descriptive approach using a literature study method. Data were collected from selected books and scholarly articles and analyzed using content analysis techniques. The findings indicate that the success of digital marketing is strongly influenced by the application of communication ethics, encompassing message honesty, information transparency, respect for audiences, consumer data protection, and social responsibility. Islamic values such as ṣidq (truthfulness), amanah (trustworthiness), and ‘adl (justice) play a significant role in building consumer trust and fostering long-term relationships. This study concludes that communication ethics constitute a fundamental element in creating effective and sustainable digital marketing strategies. Keywords: communication ethics, digital marketing, online media
subject: Articles
  topic: section
creator: Santi Ratnawati
creator: Aliwan
creator: Kamalun Niam
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-01-27
publication date: 2026-01-27
starting page: 315
ending page: 323
doi: 10.26623/janaloka.v3i2.13693

Gender Perspective in Reporting Violence against Women: A Study on SuaraMerdeka.com
type: item
description: This study investigates how SuaraMerdeka.com applies a gender perspective in reporting violence against women by analyzing how female victims are portrayed in the news texts. Using Sara Mills’ positioning framework and principles of gender-sensitive journalism, 12 news articles were purposively selected for examination. The findings reveal that women are predominantly framed as passive objects rather than active subjects with voices and agency. Dominant narration often comes from external actors such as celebrities, institutions, community figures, or law enforcement, while victims’ perspectives are limited, emotionalized, or reduced to personal suffering. News coverage tends to prioritize sensational details and viral public reactions instead of addressing the structural causes of gender-based violence. The study also found that gender-sensitive journalism is not fully implemented, as indicated by the absence of contextual information on legal protection, support services, or the broader patriarchal dynamics that shape women’s vulnerability. These findings underscore the need to strengthen gender-sensitive journalistic practices to ensure that the media can contribute meaningfully to public awareness and social transformation. Keywords: gender-sensitive journalism, Sara Mills, violence, women
subject: Articles
  topic: section
creator: Retno Manuhoro Setyowati
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2026-01-23
publication date: 2026-01-23
starting page: 289
ending page: 304
doi: 10.26623/janaloka.v3i2.13518

Representasi Cybercrime: Sebuah Analisis Semiotika Film Unlocked
type: item
description: This study aims to analyze the representation of cybercrime in the film Unlocked (2023) using Roland Barthes' semiotic approach. The primary issue addressed in this research is the vulnerability of personal data in the digital era, portrayed through the story of a data theft victim whose life drastically changes after her phone is hacked. The analysis focuses on the denotative, connotative, and mythological meanings of the film's visual and narrative elements. The findings reveal that Unlocked effectively depicts the threats to digital privacy, the psychological impact on victims, and the complexity of cybercrime in the era of information technology. In conclusion, the film not only provides a realistic portrayal of the dangers of data breaches but also emphasizes the importance of awareness about personal data security in modern digital life. Keywords: Roland Barthes' Semiotics, Cybercrime, Unlocked Film, Data Security, Digital Privacy
subject: Articles
  topic: section
creator: Ichsanda Kharisma Tifani
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2025-08-18
publication date: 2025-08-18
starting page: 280
ending page: 288
doi: 10.26623/janaloka.v3i1.12737

Bingkai Wacana Perbudakan Spiritual Masa Kini pada Majalah Tempo
type: item
description: This research aims to analyze the framing of opinions on the issue of “contemporary spiritual slavery” in the Tempo Magazine. This issue is relevant in the context of contemporary Indonesian society, where the phenomenon of excessive worship of certain religious figures, especially those with the title “Habib,” still occurs. This research uses Robert Entman's framing analysis approach to identify how Tempo Magazine defines the problem (define problem), diagnoses causes, makes moral judgments, and offers solutions (treatment recommendations) related to the issue. The selection of Tempo Magazine as a data source was based on its position as an influential mass media in Indonesia known for its investigative and analytical journalism. Overall, the framing done by Tempo shows an effort to criticize practices that are considered detrimental to society and promote the values of rationality, justice, and independence of thought. Through the selection of issues, the highlighting of certain aspects, and the use of strong language, Tempo succeeded in directing public opinion to see this issue from a critical and constructive perspective. This research contributes to understanding how mass media can play a role in shaping public opinion and influencing social discourse on sensitive issues such as religious identity and tradition in Indonesia. Keyword: framing; feudalism; tempo
subject: Articles
  topic: section
creator: Aliffina Khowash
creator: Fajriannoor Fanani
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2025-08-18
publication date: 2025-08-18
starting page: 269
ending page: 279
doi: 10.26623/janaloka.v3i1.12736

Analisis Pembingkaian Isu Dugaan Korupsi Pertamina Dalam Konten Instagram @pinterpolitik
type: item
description: Instagram, as a visually-driven social media platform, is increasingly utilized as an alternative medium for the rapid and interactive dissemination of political information. The @pinterpolitik account stands out with its distinctive satirical style and visual approach, making it an intriguing subject for examining the framing of political issues. This study aims to analyze how @pinterpolitik frames the alleged Pertamina corruption case using Pan and Kosicki’s framing theory, which includes four structural dimensions: syntactic, script, thematic, and rhetorical. Employing a descriptive qualitative method, this research applies content analysis to five Instagram posts that directly address the issue. The findings reveal that @pinterpolitik consistently highlights the role of political figures, embeds critique through satirical visual narratives, and constructs message flows that subtly guide public opinion toward concerns of injustice and power mismanagement. These results indicate that visual communication strategies on social media are effective tools for shaping perception and raising political awareness, particularly among younger audiences. Keywords : Perception, TikTok, Skincare, Overclaim, Attribution Theory.
subject: Articles
  topic: section
creator: Lisafi Kulbi
creator: Kharisma Ayu Febriana
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2025-08-18
publication date: 2025-08-18
starting page: 253
ending page: 268
doi: 10.26623/janaloka.v3i1.12735

Analisis Strategi, Tantangan, dan Peluang Dakwah melalui Podcast di Era Digital
type: item
description: This study aims to analyze the strategies, challenges, and opportunities of using podcasts as a medium for Islamic preaching. Employing a descriptive qualitative approach and content analysis method, the study examines several Islamic-themed podcasts. The findings reveal that effective dakwah strategies through podcasts include reflective narrative approaches, interactive dialogue formats, consistent scheduling and branding, and the use of multi-channel platforms. Despite their accessibility and broad audience reach, podcasts face several challenges, such as low digital literacy among preachers (da'i), limited technical resources, and the risk of disseminating non-authoritative content. Podcasts also offer significant opportunities: reaching a wider audience beyond geographical boundaries, fostering more personal and on-demand religious engagement, and supporting creative content innovation aligned with the preferences of younger generations." Optimizing dakwah through podcasts requires enhancing preachers’ technological competencies, promoting moderate Islamic narratives, and implementing professional and adaptive content management. Podcasts have proven to be a promising medium for bridging Islamic messages with the communicative style of the digital generation in a reflective and engaging manner. Keywords: Strategy, Challenges, Opportunities, Podcast, Dakwah, Digital Era
subject: Articles
  topic: section
creator: Aliwan Aliwan
creator: Santi Ratnawati
creator: Mohammad Afif Syaifudin
creator: Abdul Hakim
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2025-08-18
publication date: 2025-08-18
doi: 10.26623/janaloka.v3i1.12731

Media Transformation of Radio Romansa FM Ponorogo from Conventional to Digital Media to Maintain Listener Existence
type: item
description: Radio as an auditive medium has experienced significant pressure due to the emergence of digital platforms that offer greater flexibility and interactivity. Radio Romansa FM Ponorogo as one of the local radio stations also faces this challenge, especially in maintaining the existence of its listeners. The urgency of this research lies in the importance of understanding how local media in non-metropolitan areas such as Ponorogo respond to the growing pressure of digitalization. The purpose of this study is to find out and analyze the media convergence strategies implemented as well as the usefulness of these strategies to the existence of listeners. This research used a qualitative approach with a descriptive method. Data were collected through in-depth interviews, field observations, and documentation, with the research subjects being the management of Romansa FM and active listeners. The results showed that Romansa FM adopted a media convergence strategy through a multimedia, multichannel and multiplatform approach. This effort allows the expansion of audience reach through social media and streaming applications. However, the implementation of the strategy has not been maximized due to limited resources and external obstacles such as the closure of the broadcast building. In terms of the usability of the strategy, it was found that digitalization provided easy access and increased listeners' engagement, especially the younger generation. Nonetheless, this transformation has not been able to fully sustain the existence of Romansa FM, which finally officially stopped broadcasting in mid2023. Keywords: Convergence; Radio; Romansa FM; Existence.
subject: Articles
  topic: section
creator: Arina Mana Sikana
creator: Andhita Risko Faristiana
rights: Copyright (c) 2025 Janaloka : Jurnal Ilmu Komunikasi
date: 2025-08-18
publication date: 2025-08-18
starting page: 241
ending page: 252
doi: 10.26623/janaloka.v3i1.12256

Etika Komunikasi Dakwah Virtual di Era Digital
type: item
description: This article aims to discuss the ethics of da'wah communication in the digital era on the virtual platforms of YouTube, Instagram, TikTok, WhatsApp, Facebook, and Twitter, using a qualitative approach with a literature study method. Data was collected through review techniques on scientific articles and books related to the ethics of virtual da'wah communication. The study results show that applying da'wah communication ethics through the platform is carried out in the following ways: 1) Ethics of virtual da'wah communication on YouTube include non-clickbait titles, appropriate content packaging, and good interaction in the comments column. 2) The ethics of virtual da'wah communication on Instagram & TikTok include avoiding provocative content, presenting clear and concise messages, and maintaining a positive image in every upload. 3) Ethics of da'wah communication on WhatsApp include avoiding spam or sending excessive messages, ensuring that the information shared is valid and relevant, and respecting the privacy of group members. 4) The ethics of da'wah communication on Facebook avoids the use of harsh, provocative, or offensive language, is honest, uses images, videos, and texts that support the da'wah message wisely, maintains audience privacy, does not violate copyright, is wise in responding to the comments column, and avoids debates that can damage the purpose of da'wah. 5) The ethics of da'wah communication on Twitter include unambiguous messages, being polite and respecting the views of others, using relevant hashtags, and being wise in expressing opinions and sharing information. Keywords: Communication Ethics, Virtual Da'wah, Platform, Digital Era
subject: Articles
  topic: section
creator: Aliwan Aliwan
creator: Abdul Hakim
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-12-05
publication date: 2024-12-05
starting page: 221
ending page: 231
doi: 10.26623/janaloka.v2i2.11347

Analisis Semiotika pada Logo Sustainable Development Goals (United Nations)
type: item
description: Penelitian ini bertujuan menganalisis logo Sustainable Development Goals (SDGs) United Nations dengan menggunakan pendekatan semiotika Charles Sanders Peirce. Fokus analisis terletak pada ikon SDG 3 (Good Health and Well-Being), SDG 13 (Climate Action), dan SDG 15 (Life On Land). Metode yang digunakan adalah triangle of meaning Peirce yang terdiri dari representamen, objek, dan interpretant. Analisis mendalam dilakukan terhadap setiap elemen visual dari ikon-ikon tersebut, mengkaji bagaimana tanda – tanda tersebut merepresentasikan tujuan yang dimaksud serta dampaknya terhadap pemahaman dan kesadaran publik mengenai isu – isu terkait. Hasil penelitian ini diharapkan memberikan wawasan mengenai efektivitas komunikasi visual dari logo – logo SDGs dalam menyampaikan pesan-pesan penting terkait pembangunan berkelanjutan.
subject: Articles
  topic: section
creator: Priyanka Rahaneta
creator: Errika Dwi Setya Watie
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-12-05
publication date: 2024-12-05
starting page: 199
ending page: 211
doi: 10.26623/janaloka.v2i2.10972

Analisis Strategi Customer Relationship Management (CRM) Pada Startup Edutech DNVB Indonesia
type: item
description: This research focuses on analyzing Customer Relationship Management (CRM) strategies in building customer retention in education startup companies DNVB Indonesia. This research uses descriptive qualitative research methods. In this research, the data collection process was carried out by observation and interviews with DNVB Indonesia customer relations research subjects. The results of the findings and discussion regarding the analysis of Customer Relationship Management (CRM) strategies in increasing customer retention, namely building emotional relationships by analyzing audience types, paying attention to the audience, building interactions like friends, taking follow-up actions on input from the audience. The use of the four-dimensional Customer Relationship Management (CRM) theory can help customer relations in the success of Customer Relationship Management (CRM) strategies. Keywords: Customer Relationship Management (CRM), customer relation, customer retention, DNVB Indonesia
subject: Articles
  topic: section
creator: Nadia Kusumadewi
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-12-05
publication date: 2024-12-05
starting page: 187
ending page: 198
doi: 10.26623/janaloka.v2i2.11269

Wacana Keluarga Harmonis: Studi Nilai- Nilai Keluarga Dalam Film Yes Day
type: item
description: This study aims to determine the discourse of a harmonious family in the film Yes Day, using Teun A. Van Dijk's discourse analysis. This study is motivated by the phenomenon of a harmonious family which is often an inspiration or educational media in making a film, one of which is a film entitled Yes Day in 2021. This study uses a descriptive qualitative research method, which combines primary data and text analysis as well as a review of the Yes Day Film material and secondary data from interviews with psychologists as a form of confirmation of the primary data. The results of the study show that the harmonious family narrated by the Yes Day film is a family that is able to control situations, conditions, and conflicts over time with roles according to the portion of each family member. The harmony of the Yes Day film family is suitable for middle-class urban Indonesian society living in urban areas. However, the narrative of a harmonious family presented in the film seems less appropriate when applied to rural communities, especially in Indonesia which adheres to a complex kinship system. Keywords: Discourse Analysis, Teun A. Van Dijk, Harmonious Family, Yes Day Film
subject: Articles
  topic: section
subject: Ilmu Komunikasi
  topic: disciplines
subject: Kajian Budaya
  topic: disciplines
subject: dan Media
  topic: disciplines
creator: Zhafira Alya Bintari Putri
creator: Gita Aprinta
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-12-22
publication date: 2024-12-22
starting page: 178
ending page: 186
doi: 10.26623/janaloka.v2i2.9364

Fenomena Catfishing dalam Dating Apps
type: item
description: This study aims to explore the phenomenon of catfishing in the Bumble dating app. Catfishing is a deceptive practice in the online dating world by presenting a false identity for certain interests. The research method used is qualitative descriptive, involving observations conducted on dating app accounts, and interviews with Bumble users who have experienced or are aware of catfishing cases. The results of the study show various motives behind the practice of catfishing relevant to the character of Computer Mediated Communication interactions. These motives include identity isolation, message control, lack of identity verification, anonymous behavior, and delayed interactions. This is often done on the basis of fulfilling financial needs and validation of the sense of insecurity of dating app users. Catfishing tends to cause trauma, damage mental health, reduce self-confidence, and even financial loss. The study provides recommendations to improve the security and protection of users from this practice. Keywords: Dating Apps, Bumble, Catfishing, Computer Mediated Communication
subject: Articles
  topic: section
creator: Narmedya Salsabila
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-12-05
publication date: 2024-12-05
starting page: 212
ending page: 220
doi: 10.26623/janaloka.v2i2.11346

Analisis Isi Konten Instagram Ganjar Pranowo pada Masa Periode Kampanye Pemilu 2024
type: item
description: Penelitian ini menganalisis isi pesan dalam konten Instagram Ganjar Pranowo selama periode kampanye Pemilu 2024 dengan tujuan mempertahankan dan memperbaiki citra politiknya serta meningkatkan elektabilitasnya sebagai Calon Presiden 2024. Dengan landasan teori The Nine Block Conversation Planner oleh Lois Kelly, penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode observasi non-partisipan dan studi pustaka. Hasil penelitian menunjukkan bahwa konten Instagram Ganjar Pranowo mengandung beberapa tema pesan dari teori tersebut, seperti Aspirations and Beliefs, David vs Goliath, Avalanche About to Roll, Contrarian/Counterintuitive/Challenging Assumptions, Personalities/Personal Stories, Glitz and Glam, serta Seasonal/Event-Related. Tema pesan yang tidak terkandung yaitu Anxieties dan How to. Tema pesan yang banyak ditemukan dalam konten Instagram Ganjar Pranowo yaitu Aspirations and Beliefs yang mengangkat tema ajakan khalayak untuk berinteraksi membangun kepercayaan. Ganjar Pranowo telah menerapkan strategi yang baik selama berkampanye melalui media sosial Instagram, namun pada faktanya tidak cukup untuk meningkatkan elektabilitasnya.
subject: Articles
  topic: section
creator: Ichsan Rinanto
creator: Edi Nurwahyu Julianto
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-06-21
publication date: 2024-06-21
starting page: 167
ending page: 177
doi: 10.26623/janaloka.v2i1.9550

Interaksi Simbolik Dalam komunikasi Antar Generasi: Studi Penggunaan Bahasa Prokem Di Tegalsari, Semarang
type: item
description: Bahasa Prokem Semarang adalah Bahasa kode yang digunakan oleh kelompok preman dan memiliki persepsi buruk terhadap penggunaan Bahasa tersebut. Masyarakat Semarang sebagian besar tidak mengetahui Bahasa tersebut. Ada satu wilayah di Semarang yaitu daerah sekitar Tegalsari yang masyarakat kalangan tuanya masih menggunakan Bahasa tersebut sebagai Bahasa keseharian. Tujuan melakukan penelitian ini adalah untuk menganalisis penggunaan Bahasa Prokem pada kalangan tua di daerah Tegalsari yang dianggap buruk dengan penelitian kualitatif yang menggunakan strategi penelitian studi kasus karena fenomena yang terjadi hanya pada lokasi tertentu dengan kejadian tertentu. Data didapatkan dari wawancara, observasi, dan dokumentasi. Penelitian ini berlandaskan teori interaksi simbolik milik Blumer yang mana indivdu bertindak dan berperilaku pada suatu objek yang berdasar dari pemaknaan. Hasil yang diperoleh penggunaan Bahasa Prokem Semarang adalah Bahasa akan bermakna buruk jika interaksinya dilakukan dengan buruk namun tidak bagi masyarakat Tegalsari yang membentuk nilai positif dari penggunana Bahasa tersebut sebagai Bahasa keseharian.
subject: Articles
  topic: section
subject: Ilmu Komunikasi
  topic: disciplines
subject: Sosiologi
  topic: disciplines
subject: Budaya
  topic: disciplines
subject: Bahasa
  topic: disciplines
creator: Dzaqy Aqmal Mahardhika
creator: Yofiendi Indah Indainanto
creator: Ami Saptiyono
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-06-20
publication date: 2024-06-20
starting page: 156
ending page: 166
doi: 10.26623/janaloka.v2i1.9411

Kajian Gaya Dokumenter dalam Film Preserving The Séké
type: item
description: Artikel ini bertujuan memahami gaya penyutradaraan film dokumenter Preserving the Séké karya Irwan Zabonk. Film ini mengangkat isu keberlanjutan mata air di Cidadap, Bandung, dengan fokus pada reaksi pemuda lokal, komunitas, seniman, dan akademisi. kajian ini menggunakan pendekatan kualitatif adapun teknik pengumpulan data menggunakan observasi, wawancara mendalam, dan studi dokumentasi. Hasil analisa yang telah dilakukan menunjukkan bahwa film ini menggunakan berbagai kombinasi gaya dokumenter seperti partisipatori, puitis, ekspositori, observasional, dan performative. Penelitian ini menjadi suatu pembaharuan karena belum ada penelitian sebelumnya yang membahas film Preserving the Séké ini dikategorikan dengan multi-gay karena menggabungkan elemen-elemen dari berbagai gaya tersebut. sehingga film ini dokumenter ini memiliki elemen yang dipengaruhi oleh gaya film fiksi dan film eksperimental.
subject: Articles
  topic: section
subject: Kajian Seni dan Budaya
  topic: disciplines
creator: Firdaus Azwar Ersyad
creator: Natasya Amanda
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-06-20
publication date: 2024-06-20
starting page: 145
ending page: 155
doi: 10.26623/janaloka.v2i1.9493

Memahami Representasi Budaya Patriarki Masyarakat Batak Dalam Film Ngeri Ngeri Sedap
type: item
description: Penelitian ini bertujuan untuk memahami representasi budaya patriarki dalam masyarakat Batak yang tertuang dalam film "Ngeri Ngeri Sedap." Dengan judul "Memahami Representasi Budaya Patriarki Masyarakat Batak dalam Film Ngeri Ngeri Sedap," penelitian ini meneliti secara mendalam elemen-elemen patriarki yang tergambar dalam film dan dampaknya terhadap tatanan masyarakat. Hasil penelitian diharapkan mampu menghasilkan kesadaran tentang keberadaan budaya patriarki sertamemberikan panduan dalam mencegah dampak negatif dari budaya patriarki terhadap masyarakat. Penelitian ini menggunakan teori Roland Barthes sebagai kerangka analisis untuk mengidentifikasi dan menganalisis adegan-adegan yang mencerminkanpatriarki dalam film. Tiga adegan utama dianalisis dengan pendekatan makna konotasi dan denotasi untuk mendapatkan pemahaman mendalam tentang representasi budaya patriarki. Dalam penutup, penelitian ini menguraikan dampak dan signifikansi dari mitos patriarki yang tercermin dalam film, memberikan pemahaman yang lebih dalamtentang dinamika budaya patriarki dalam masyarakat Batak, serta mengajak untuk merumuskan tindakan preventif dalam menjaga keseimbangan dan kesetaraan dalam kehidupan masyarakat.
subject: Articles
  topic: section
creator: Vicky Widya Andriyanti
creator: Fajriannoor Fanani
creator: Gita Aprinta Ester Betseba
creator: Tika Ristia Djaya
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-06-20
publication date: 2024-06-20
starting page: 125
ending page: 130
doi: 10.26623/janaloka.v2i1.7663

Pembentukan Opini Publik di Media Sosial Pada Isu Pemaksaan Penggunaan Jilbab di Sekolah
type: item
description: Pada Agustus 2022, viral di dunia maya mengenai guru yang diduga memaksa murid perempuannya untuk mengenakan jilbab yang terjadi di Yogyakarta dan Jakarta. Hal ini menjadi perbincangan para warganet mengenai sikap guru tersebut. Reaksi warganet ini merupakan bentuk opini publik di media sosial atas isu yang berkembang di masyarakat. Media sosial dengan semua dinamikanya telah membawa warna baru dalam kehidupan manusia masa kini, terutama bagi mereka pengguna aktif internet yang banyak dikenal dengan netizen. Penelitian dilakukan dengan menggunakan metode deskriptif kualitatif, dengan menggunakan analisis data interaktif miles dan hubermas. Adapun unggahan di media sosial yang diteliti, adalah unggahan yang terkait isu pemaksaan penggunaan jilbab, yang diunggah pada bulan agustus-september 2022. Melalui penelitian ini, diketahui bahwa opini yang terbangun atas isu yang ada, dipicu lebih banyak oleh posting dari akun media sosial berinstitusi besar. Opini yang ada, terbagi menjadi dua kelompok besar, pertama bahwa isu yang ada murni memang kesalahan oknum pendidik yang menerapkan kebijakan tidak pada porsinya, dan pendapat umum yang kedua bahwa isu yang terbangun sebenarnya terkait dengan isu lain yang ada, seperti sosial budaya, ekonomi, dan politik
subject: Articles
  topic: section
creator: Errika Dwi Setya Watie
creator: Citra Safira
creator: Suhariyanto Suhariyanto
rights: Copyright (c) 2024 Janaloka : Jurnal Ilmu Komunikasi
date: 2024-06-20
publication date: 2024-06-20
starting page: 131
ending page: 144
doi: 10.26623/janaloka.v2i1.9430

Serangan Digital dan Perlindungan Jurnalis
type: item
description: Catatan akhir tahun 2023 dari Aliansi Jurnalis Independen menyatakan bahwa tren kekerasan terhadap jurnalis cenderung meningkat, terkhusus dalam serangan digital. Dampak serangan digital sangat mengganggu kerja jurnalis. Serangan digital juga menjadi salah satu indikasi adanya deligitimasi tugas pers sebagai pilar keempat demokrasi. Serangan digital tidak hanya menyasar ke media pewarta saja, namun juga pada personal jurnalisnya. Sementara itu perlindungan terhadap profesi ini juga mengalami posisi dilematis dengan kondisi yang belum tegak dan kuat serta menjamin keselamatannya dalam menjalankan tugas jurnalistiknya. Oleh karena itu, riset ini bertujuan mengungkapkan pengalaman para jurnalis terkait dengan serangan digital yang pernah dialaminya dan keterkaitannya dengan perlindungan profesi. Apa saja bentuk serangan digital, dan bagaimana cara mereka melindungi diri. Metode yang digunakan adalah kualitatif dengan pendekatan fenomenologi. Hasil temuan riset ini menunjukkan serangan yang pernah diterima adalah peretasan, doxing, D-Dos, dan Kekerasan Berbasis Gender Online (KBGO). Upaya perlindungan terhadap jurnalis dalam menghadapi serangan digital masih jauh dari optimal. Kelemahan ini disebabkan oleh belum adanya regulasi yang memadai, seperti yang terlihat pada Undang-Undang No. 40 Tahun 1999 tentang Pers yang belum secara rinci mengatur mengenai kekerasan berbasis digital. Perlindungan hukum yang masih terpaku pada Undang-Undang ITE juga belum cukup efektif dalam menanggapi kasus kekerasan terhadap jurnalis di ranah digital. Para informan dalam riset ini juga memaparkan kegelisahan sekaligus ketidakberdayaan mereka dalam perlindungan hukum terutama dalam kasus serangan digital.
subject: Articles
  topic: section
subject: Ilmu Komunikasi
  topic: disciplines
subject: jurnalistik
  topic: disciplines
creator: Retno Manuhoro Setyowati
rights: Copyright (c) 2023 Janaloka : Jurnal Ilmu Komunikasi
date: 2023-12-31
publication date: 2023-12-31
starting page: 110
ending page: 124
doi: 10.26623/janaloka.v1i2 DESEMBER.8367

Tantangan Kerja Jurnalis Dalam Keamanan Siber
type: item
description: Selain sebagai pilar keempat demokrasi, jurnalis idealnya juga membangun kesadaran masyarakat mengenai keamanan siber. Apalagi kerja jurnalistik saat ini juga berada dalam ranah online. Hal ini penting dilakukan, karena beberapa kasus yang terkait dengan keamanan siber akhirnya mengganggu kerja jurnalis, seperti serangan DDoS yang menyerang infrastruktur jaringan menggunakan teknologi digital. Jurnalis semakin menghadapi tantangan yang kompleks karena belum semuanya memahami pentingnya keamanan siber saat menjalankan tugasnya. Penelitian ini mengeksplorasi tantangan jurnalis dalam kerja jurnalistik mereka, juga mencatat pengalaman nyata bagaimana antisipasi dan strategi yang dilakukan. Metode yang digunakan adalah kualitatif dengan pendekatan Interpretative Phenomenological Analysis (IPA). Temuan riset ini menyatakan tantangan terbesar justru muncul dari dalam diri jurnalis sendiri yang tidak semuanya sudah melek keamanan siber karena merasa belum perlu pengamanan padahal potensi serangan baik secara institusi maupun personal dapat terjadi kapan saja. Terlebih lagi, dari pihak perusahaan media juga tidak melakukan upaya preventif, dan bertindak jika sudah terjadi serangan siber. Dua hal ini menjadi tantangan yang harus dihadapi dan diharapkan dapat berubah demi keamanan siber di lingkungan kerja dan mendukung kerja jurnalistik yang aman. Kata Kunci : serangan digital ; tantangan jurnalis ; keamanan siber
subject: Articles
  topic: section
subject: Ilmu Komunikasi
  topic: disciplines
subject: jurnalistik
  topic: disciplines
creator: Retno Manuhoro Setyowati
creator: Citra Safira
creator: Sinta Pramucitra
rights: Copyright (c) 2023 Janaloka : Jurnal Ilmu Komunikasi
date: 2023-12-31
publication date: 2023-12-31
starting page: 97
ending page: 109
doi: 10.26623/janaloka.v1i2 DESEMBER.8279

Dampak Media Sosial Terhadap Rasa Percaya Diri Terkait Citra Tubuh Generasi Z Di Kota Cimahi
type: item
description: Media progress must be seen through the broad communication capabilities that exist today, the shift from simple media to advanced media. The changing face and changes in human development, a cycle that was previously slow and required long interactions, now very simple and fast. One of the transitions is to social media which is widely accessed and has an impact on a person's self-confidence regarding their own body image. Social media is the latest in a series of web-based networking innovations developed to make it easier to convey, take part, offer and structure online organizations so they can spread their content. In this research, a descriptive qualitative study was used to clearly describe the impact of social media on self-confidence regarding body image of Gen Z (1995-2010) in Cimahi City. Social media turns out to have both negative and positive impacts on those who actively access it in everyday life.
subject: Articles
  topic: section
creator: Ageng Kanda Saepudin S
creator: Ayu Oktaviani
rights: Copyright (c) 2023 Janaloka : Jurnal Ilmu Komunikasi
date: 2023-12-08
publication date: 2023-12-08
starting page: 81
ending page: 96
doi: 10.26623/janaloka.v1i2 DESEMBER.8143

Globalisasi Budaya, Homogenisasi dan Pengaruhnya terhadap Identitas Budaya Lokal
type: item
description: Globalisasi adalah sebuah kontruksi global yang meresap pada lini politik, ekonomi, dan budaya. Media menjadi bagian penting globalisasi menyebar secara luas di seluruh dunia. Munculnya gelombang budaya seperti budaya Korea dan juga Amerikanisasi melalui produk-produk konsumen dianggap dapat menggerus identitas budaya lokal dan memunculkan homogenisasi budaya. Artikel ini hendak melihat bagaimana globalisasi dan homogenisasi memberikan pengaruh pada masyarakat kota Semarang. Kota Semarang merupakan kota yang terbentuk karena akultrasi budaya Jawa, Cina, dan Eropa. Melalui penelusuran dokumen yang diperlakukan sebagai data sekunder, tulisan ini menemukan bahwa msyarakat kota Semarang dapat terus mempertahankan identitas keragaman budaya lokal mereka. Menggabungkan produk-produk globalisasi dengan budaya lokal adalah salah satu usaha masyarakat kota Semarang untuk mempertahankan identitas budaya lokal mereka. Contohnya adalah menyediakan panggung kesenian lokal dalam pusat perbelanjaan modern, menyebarluaskan produk-produk lokal agar dapat Bersaing dengan produk-produk luar negeri yang hadir. Penelusuran yang dilakukan menyimpulkan bahwa globalisasi justru membantu masyarakat Semarang untuk mempertahankan budaya lokal mereka dan homogenisasi tidak terjadi di kota Semarang. Globalization is a global construction on political, economic, and cultural lines. The media has become an essential part of globalization, widely spreading worldwide. The emergence of cultural waves, such as Korean culture and Americanization through consumer products, erodes local cultural identity and raises cultural homogenization. This article tries to see how globalization and homogenization impact Semarang city society. Semarang is a city formed due to the acculturation of Javanese, Chinese, and European cultures. Through the search of documents treated as secondary data, this paper finds that the municipalities of Semarang can continue to maintain the identity of their local cultural diversi…
subject: Articles
  topic: section
subject: Ilmu Komunikasi
  topic: disciplines
creator: Gita Aprinta E. B.
rights: Copyright (c) 2023 Janaloka : Jurnal Ilmu Komunikasi
date: 2023-12-08
publication date: 2023-12-08
starting page: 71
ending page: 80
doi: 10.26623/janaloka.v1i2 DESEMBER.8222

Strategi Kreatif Konten PPID Kota Semarang Dalam Memperkenalkan Informasi Layanan Melalui Media Sosial Instagram
type: item
description: This study focuses on explaining the creative strategies of PPID Kota Semarang in introducing information to the public and to find out the supporting factors and describe PPID information services. Using a qualitative approach method. Using a case study field research strategy, in goal-oriented research to understand the characteristics of individuals and groups, institutions, certain settings in depth. The results of the findings and discussion of the Analysis of the Content Creative Strategy of PPID Kota Semarang in Introducing Service Information to the Public through the Instagram Social Media Platform, several points can be taken, namely the content creative strategy carried out by PPID Kota Semarang, creative idea discovery, content topic discovery, division of labor, content production implementation, information sources or data, content management and content strategy evaluation. Overall, creating a content strategy using Rhetoric theory can help content creators build stronger and more persuasive arguments in their writing. By identifying rhetorical appeals.
subject: Articles
  topic: section
creator: Ricky Yakub
creator: Gita Aprinta EB
rights: Copyright (c) 2023 Janaloka : Jurnal Ilmu Komunikasi
date: 2023-12-08
publication date: 2023-12-08
starting page: 55
ending page: 70
doi: 10.26623/janaloka.v1i2 DESEMBER.8119