Konstruksi Perilaku Komunikasi Fandom Fanatik NCT Dream di Media Sosial

Abstract

The K-Pop phenomenon is currently growing very rapidly in Indonesia, especially among teenagers. NCT Dream is one of the K-Pop artists with a large fan base in Indonesia. With social media like  X, fans can share information, support each other, and form communities. This research focuses on the communication behavior of NCT Dream's fanatical fans who are active on the  X account @NCTDREAM_INA. The research was conducted through a descriptive qualitative method using observation, documentation, and in-depth interviews. Researchers used John B. Watson, who considers communication as a stimulus and response process. The results showed that fans respond to various stimuli from fanbase accounts such as photo uploads, concert information, and voting invitations. The responses that arise are not only liking or sharing posts, but also engaging in broader activities such as creating content, buying goods, and actively engaging in discussions with fans. The communication behaviors formed show the level of fanaticism and how fans make social connections and identities through social media. This research shows that communicating with fellow fans on  X is not just entertainment but also part of the way they express themselves and form emotional connections.

Keywords: Communication Behavior, Nct Dream Fanatics,  X